Explore the Fletcher + Munson rebrand by Non Studio, highlighting their innovative motion design and abstract visuals for a unique brand essence.

When a design studio takes on the challenge of rebranding for a sound-focused company, the possibilities for visual representation are truly exciting. Non Studio recently collaborated with Fletcher + Munson on their rebrand, developing a brand video that beautifully captures the essence and trajectory of the company through 2D animation. The goal was to convey Fletcher + Munson's philosophy using an abstract and continuous design, emphasizing their innovative approach. This project is a fantastic example of how motion design can translate auditory experiences into compelling visual narratives.

The brand video from Non Studio for Fletcher + Munson is a masterclass in simplified design. It pairs minimalist sound elements with straightforward visuals, creating a cohesive and impactful experience. Instead of complex animations, the video utilizes clean lines, shapes, and movements that subtly suggest the flow and rhythm of sound. The abstract nature of the visuals allows for a broader interpretation, letting the viewer connect with the brand's innovative spirit on a deeper level.

One of the standout aspects of this rebrand is the clever use of motion design artifacts. These visual elements are not merely decorative; they serve to highlight the brand's identity. For instance, the sequence featuring wavy lines (as seen on page 2 of the provided document) could visually represent sound waves or auditory frequencies, abstractly conveying the core business of Fletcher + Munson. Similarly, the use of concentric circles (page 4) might symbolize the ripple effect of sound or the focused precision of audio engineering. Even the seemingly simple black and white compositions (pages 6 and 7) offer a strong visual contrast that can be interpreted as sound and silence, or the clear, distinct output of the brand.

The integration of these simplified sound elements with simple visuals demonstrates a deep understanding of visual storytelling. It's about more than just animating a logo; it's about building a visual language that speaks to the brand's values. The abstract and continuous design approach ensures that the video flows seamlessly, maintaining viewer engagement throughout. This continuous flow mirrors the uninterrupted nature of sound, creating a harmonious and immersive experience.

Non Studio's work on the Fletcher + Munson rebrand showcases the power of thoughtful motion design in creating a strong and memorable brand identity. It's a reminder that sometimes, less is truly more, especially when it comes to conveying complex ideas through visual simplicity. Their approach highlights how abstract visuals, when paired with a clear understanding of the brand's core, can effectively communicate its philosophy and innovative spirit.

To truly appreciate the artistry behind this rebrand, be sure to watch the full brand video. It's an inspiring piece that demonstrates the impact of well-executed motion design in branding.

Check out more of Non Studio's work at https://nonstudio.tv/.

Motion design artifacts