by abduzeedo
Discover how Publicis Toronto's custom typeface blends heritage and modernity, redefining branding and visual identity.
In 1926, Marcel Bleustein-Blanchet laid the foundation for Publicis, pioneering a belief in shaping change rather than reacting to it. Nearly a century later, Publicis Toronto has carried this ethos forward by crafting Publicis Noveau, a custom typeface that merges history with contemporary branding and visual identity.
At its core, Publicis Noveau is more than just letterforms—it’s a bridge between past and future. Publicis Toronto embarked on a collaborative design journey, blending Marcel’s original type with contributions from the entire team. This collective approach ensured the typeface wasn’t simply a tribute to heritage but a dynamic, evolving identity that reflects the agency’s present and future.
The Intersection of Branding and Visual Identity
In branding, typography plays a vital role in defining a brand’s personality. Publicis Noveau does this by anchoring its identity in history while maintaining modern adaptability. The design choices—carefully constructed curves, bold strokes, and subtle nuances—showcase the agency’s philosophy of transformation. This typeface isn’t just an aesthetic choice; it embodies Publicis Toronto’s commitment to shaping the narrative rather than being confined by it.
Publicis Noveau’s creation wasn’t a solo endeavor but a shared vision. By integrating input from every team member, the typeface became a manifestation of collective identity. In an industry where individuality often defines creative work, this project highlights the power of collaboration in branding and visual identity. The result is a typographic system that is both timeless and contemporary, reflecting a brand’s continuous evolution.
Why Custom Typography Matters in Branding
For agencies and brands looking to refine their visual identity, custom typefaces offer a unique advantage. They create distinct brand recognition, ensuring consistency across digital and print platforms. Publicis Noveau exemplifies how typography can be a strategic asset—an element that doesn’t just support branding but actively defines it.
Publicis Toronto’s approach to branding through type serves as a model for agencies rethinking visual identity. By embracing heritage while pushing boundaries, Publicis Noveau is a testament to the power of typography in shaping a brand’s voice. It’s more than a typeface; it’s a statement of purpose and evolution.
Learn more about Publicis Toronto’s approach to branding at Publicis Groupe.
