by abduzeedo
Discover how Ray-Ban’s Never Hide campaign embraces graphic design and poster art with AI-driven innovation.
Ray-Ban’s iconic Never Hide campaign has long been synonymous with self-expression and individuality. In a refreshing update to this legacy, the brand collaborated with artist Leandro Urban to push the boundaries of graphic design and poster design. This latest edition celebrates creativity with a contemporary twist, using AI-driven artistry to deliver striking visuals that captivate and inspire.
At the heart of this campaign lies a bold exploration of artistic potential. By integrating collages, double-exposure illustrations, and vibrant tropical hues, the designs pay homage to the brand’s ethos of freedom and authenticity. Each poster radiates energy, blending human ingenuity with AI’s computational prowess. The result? A collection that feels both personal and cutting-edge.
Leandro Urban’s approach takes inspiration from a variety of visual styles, combining layered compositions and unexpected juxtapositions. One standout element is the seamless incorporation of AI into the creative process. This isn’t merely a gimmick—it’s a case study in how technology and art can coalesce to bring new ideas to life. The campaign doesn’t just create visually arresting designs; it raises questions about the future of graphic design.
The poster designs are versatile, inviting viewers to interpret their layers in myriad ways. Whether it’s the bold color palettes or the intricate textures, these pieces demand attention. The AI-driven techniques also offer insight into the evolving relationship between creativity and machine learning. Instead of overshadowing the human touch, the technology amplifies the designer’s vision, adding depth and complexity.
Ray-Ban’s ability to remain relevant is evident in how it reimagines its legacy through such campaigns. While Never Hide has always stood for authenticity, this edition adapts that message for a generation fluent in digital creativity. It’s a celebration of artistic freedom, individuality, and the power of collaboration—both human and technological.
To delve deeper into Leandro Urban’s work and explore the full collection, visit Leandro Urban on Behance.
