Senac: A Minimalist Approach to Branding and Visual Identity

Explore the design process behind a new, minimalist branding proposal for Senac, a Brazilian educational institution.

As a designer, I believe in the power of simplicity. So, when I approached the creative challenge of rebranding Senac, I knew that a minimalist approach would be key. Senac is a well-established Brazilian education institution, and its existing logo held a certain level of recognition. However, I felt it lacked the clarity and visual impact needed to effectively communicate its mission and values in today's competitive landscape.

My main goals for the rebrand were threefold:

Simplify the typography: The original logo used a combination of three different fonts, which created a sense of clutter and inconsistency. I opted for a single, modern sans-serif font for improved legibility and visual coherence.
Strengthen the symbol: The existing symbol, a stylized representation of a book, was difficult to decipher at smaller sizes. I redesigned the symbol to be more geometric and abstract, while still retaining its connection to education.
Preserve the most remarkable features: While I wanted to modernize the brand, it was important to respect its heritage. I retained the overall color scheme and the basic shape of the original logo, ensuring a sense of continuity and familiarity for existing stakeholders.

The result is a new logo that is clean, modern, and impactful. It retains the essence of the Senac brand while making it more relevant and engaging for a new generation of students.

The minimalist approach also extends to the visual identity system I developed for Senac. I created a set of guidelines for typography, color palette, and imagery that are consistent across all communications materials. This ensures that the brand is presented in a cohesive and professional manner, regardless of the medium.

The redesign of Senac's branding is a testament to the power of simplicity. By focusing on clarity and visual impact, I was able to create a brand that is both new and familiar, and that effectively communicates Senac's mission and values to its target audience.