Explore how Fugitiva captured Mexico's skies in the beautiful packaging design for gourmet snack brand Cuatro Cielos.

Designers often look to unexpected places for inspiration. For the gourmet snack brand Cuatro Cielos, the creative team at Fugitiva turned their gaze upwards, drawing directly from the dynamic beauty of Mexico's skies. This approach resulted in a visual identity and packaging design that feels both grounded and ethereal.

Cuatro Cielos aims to elevate everyday snack moments into something more. Fugitiva's task was to translate this idea into a tangible visual language. Their primary source? The four distinct skies experienced throughout the day: dawn, midday, dusk, and night.

Hues Reflecting Flavors

The design team meticulously observed the shifting colors of the sky. They built a visual system where each sky's palette correlates with specific ingredients and flavors of Cuatro Cielos' products. This connection enhances the sensory experience and deepens the brand story.

Dawn's soft yellows, blues, and intense oranges and golds mirror the gentle awakening of flavors. Think of the comforting warmth found in toasted oats or the sweet sparkle of crystallized nuts. The packaging for products like artisanal granola might feature these warm, transitioning hues.

Midday's pure, unwavering azure embodies the clean essence of select ingredients. Light and airy elements, perhaps found in flour mixes for hotcakes, are represented by this clear blue sky.

Dusk brings a fiery serenade of vibrant oranges, pinks, purples, and lilacs. This palette reflects an exciting dance of flavors, like the bold heat of chili meeting the richness of roasted nuts. Spicy almond or cashew products could live within this visually dynamic packaging.

Night's deep indigo and black, dotted with starlight, evoke profound and delicate notes. Dark chocolate products, inspiring wonder, find their home in this enigmatic, darker design.

Crafting the Experience

The packaging design artifacts showcase this thoughtful application of color and pattern. Each pouch or container becomes a small canvas, telling a part of the sky's story and hinting at the flavor within. The consistent branding across different products, while utilizing varied sky palettes, creates a cohesive yet diverse family of goods.

This project highlights how looking beyond conventional design tropes can lead to truly unique packaging design. By grounding the visual identity in a natural, relatable phenomenon like the sky, Fugitiva created a brand that feels authentic and evocative.

It’s a strong reminder that inspiration is everywhere, sometimes just above our heads. Exploring how natural elements can inform your next packaging design project might just lead to something beautiful.

Find more inspiring work from Fugitiva at https://fugitiva.co/.

Packaging design artifacts