by abduzeedo
Discover how strategic branding and a comprehensive visual identity transformed i-Thrive, a UK-based health clinic.
Standing out in the crowded health and wellness sector is a major challenge. It takes more than just great services to make an impact. A cohesive and memorable brand identity is a game-changer. This is precisely the lesson to be learned from the transformation of i-Thrive, a UK-based healthspan clinic. Founded by Jodi and Mark Zibser, i-Thrive's unique approach includes advanced diagnostics, personalized coaching, and specialized wellness programs for various audiences. However, the clinic faced significant branding challenges. These included a fragmented market, a lack of a cohesive visual identity, and difficulty differentiating from competitors. The branding agency stepped in to help redefine their presence.
The process began with a deep dive into the founders' vision. This was followed by market research to identify gaps and analyze competitor strategies. The goal was to create a strategic, modern, and scalable visual identity. This new identity would resonate with their target audience of health-conscious executives, athletes, and professionals. The rebrand centered on a new logo, color palette, and typography.
The new visual identity features a geometric i+T arrow logo. This logo symbolizes progress and transformation. To evoke a sense of vitality, the agency chose a vibrant coral-red palette. They also incorporated clean, geometric typography. This gave the brand a contemporary and science-backed feel. A structured visual language and comprehensive brand guidelines were developed to ensure consistency across all platforms. These guidelines detailed logo usage, color systems, and typography.
The rebrand successfully repositioned i-Thrive. The clinic is now clearly perceived as a holistic partner in long-term health transformation, not just a diagnostics provider. This strategic move resulted in tangible results. These included stronger market positioning, improved client perception, and an enhanced digital presence. The clinic also established a deeper connection with its core audience.
The project is a powerful example of how expert design and a well-executed branding strategy can boost a clinic's visibility, credibility, and client engagement in a crowded market . i-Thrive's story shows that an integrated brand strategy and visual identity can truly redefine industry standards in health and wellness. The results are tangible, and the design speaks for itself. It's a reminder that good design is an investment in a brand’s future.
Credits: Felipe Corrêa Holman, Holman Design
