Discover FutureBrand’s innovative design for SCI Ventures, branding blending credibility with hope to redefine spinal cord injury solutions.
FutureBrand London has unveiled a compelling new identity and website for SCI Ventures, a philanthropic venture fund dedicated to advancing scientific breakthroughs in spinal cord injury treatments. This redesign encapsulates the fund’s dual mission: establishing credibility within the life sciences investment community while maintaining an approachable, hopeful presence for individuals and families impacted by spinal cord injuries.
SCI Ventures’ ambitious brief challenged FutureBrand to merge the ethos of a venture capital fund with the compassionate spirit of a philanthropic initiative. The result is a transformative branding system that speaks to diverse audiences, from professional investors and medical experts to spinal cord injury sufferers and their support networks.
The creative concept, inspired by “transformative breakthroughs,” uses modern design motifs to balance professionalism and human touch. Rounded shapes, smooth transitions, and soft abstract filters create a dynamic visual language that’s accessible and inviting.
The design team’s approach emphasized clarity and engagement. Combining serif and sans-serif fonts mirrors the marriage of SCI Ventures’ scientific credibility and accessibility. Meanwhile, the open, friendly layout ensures that complex information is digestible without sacrificing depth.
Color played a pivotal role, with thoughtful choices reinforcing themes of innovation and hope. This interplay of visuals and strategy ensures the brand remains approachable while reflecting the cutting-edge research it supports.
Grace Potter, Digital Design Director at FutureBrand London, highlighted the project’s unique demands: “Creating a brand that balances scientific authority with human empathy required careful thought. Our goal was to build trust with investors and provide a beacon of hope for the wider community.”
Adrien Cohen, Founding Managing Director at SCI Ventures, praised the outcome: “FutureBrand delivered a distinct identity that captures our essence: expertise, collaboration, and pragmatism.”
SCI Ventures exemplifies the potential of design in driving meaningful change. With a focus on accessibility and inspiration, FutureBrand’s work sets a new benchmark for how philanthropic organizations can present themselves in an increasingly visual world.
To explore the new brand, visit SCI Ventures.
Branding and visual identity artifacts