It's Sunday and it's a beautiful day! Some of us are prepping ourselves to take our mothers to brunch or a family picnic at the park for Mother's Day. Some mothers aren't having the luxury of this simple reality, the video starts with: "Nothing, nothing. I don’t want anything,". It's a bold message of their hard daily realities but at the same time, they have to keep things going for the better. If you have some extra cash, the kids from SickKids would love your generous support and it's never too late to make someone smile. Thank you. For all the moms who ask for nothing but deserve the world. This Mother’s Day, give a gift your mom will love and our SickKids Moms will never forget. Gifts That Give Back SickKids Get Better Gifts are truly heartfelt gifts you can give to the special people in your life, while also making a life-changing impact on the children at SickKids. Perfect for any occasion, all gifts come with a FREE greeting card that includes a personalized message from you, along with how the gift has helped the children at SickKids. These inspiring gifts can be delivered instantly, or on that special occasion. Give it a Watch (Video) Links Learn more about getbettergifts.sickkidsfoundation.com Credits Agency – Cossette Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi Art Director: Spencer Dingle Copywriter: Jordan Hamer Agency Producer: Dena Thompson Strategy Director: Denika Angelone SVP, Strategy : Rosie Gentile Account Executive: Hillary Gonzalez Account Director: Daniel Dolan Group Account Director: Melissa Levenberg VP, Director: Tishan Canagasaby Production House: Skin & Bones Film Company Director: David Quinn DOP: Christopher Lew Executive Producer: Liane Thomas Line Producer: Joan Bell Editing House: Skin & Bones Film Company Editor: Marka Rankovic Transfer /Online Facility: Alter Ego Music House (s) : Massive Music + Berkeley 69 Toronto
With the new year, we would love to bring back some of the feedback we have heard from you guys during the past few months. One of the main thing we keep hearing about are the imminent comeback of features related Motion. Well, we are listening! This is Abduzeedo's re-introduction of motion inspiration. Something we haven't done in such a long time. We will focus on motion sequences created from opening titles, short stories, showreel and more. Let us know what you think and please enjoy this cool comeback on ABDZ and the picks! In this collection we are featuring the work from Ouchhh, The Animation Workshop, Bito and more. More Links For more, check out Vimeo Follow my tweets @aoirostudio Follow my pictures on Instagram via Vimeo ABSOLUT New Bottle Design Process from Ouchhh on Vimeo. Teaser: Stellar from The Animation Workshop on Vimeo. Interview from The Animation Workshop on Vimeo. Taipei in Motion / 2017 Taipei Universiade from Bito on Vimeo. The Melbourne Model from Onesal on Vimeo. 不眠症 (Sleepless) from Onesal on Vimeo. 'Monster' Title Sequence from The Mill on Vimeo. The Mill Animals & Creatures Reel from The Mill on Vimeo.
With today's celebration of Father's Day, a least known celebration compared to Mother's Day but still has its rewards. We have took a look at a similar campaign for Mother's Day on ABDZ but let's meet Frank. The latest spot from SickKids by Cossette. We follow Frank on his day from a workday to finish it off with a "Night Shift" where the inspiration comes from that parenting is a 24/7 job at the best times. Especially with a sick child where routine is completely unfamiliar to most families. Happy Father's Day and be grateful for our situations where others might not have the same luxury. Behind this campaign, there's the team from Cossette where we have featured before on ABDZ. Cossette is a marketing communications company that provides integrated communications services with offices all over Canada and USA. If you wish to support, please go to getbettergifts.com. SickKids Get Better Gifts are truly heartfelt gifts you can give to the special people in your life, while also making a life-changing impact on the children at SickKids. Video Some Stills More Links Honour a Dad: getbettergifts.sickkidsfoundation.com More Information about SickKids
Color Grading is a subject that we rarely featured on Abduzeedo, it's a process of post-production that involves altering and enhancing the colour for a motion picture, video image or still image. For the occasion, we would happily share the work from Maria Carretero. With a background in paintings, installations, and sculptures; she decided to go into an industry gender and diversity issues where she's been now working for the last 15 years and also becoming a role model for the next generation. Give it a look! Behind the post-production hustle, we are featuring the work of Maria Carretero who is a Senior Colorist based in Chicago, USA. You should definitely follow her Instagram to capture the latest from her work. She worked on commercials with a number of high-profile clients including Jeep, Nike, Nesquik and Coca-Cola while also lending her talents to Spanish feature filmmaking luminaries such as Pedro Almodóvar and Alejandro Amenábar. Show Reel Fly Vodafone Qué sabe nadie Johnsons Vita Rich ONCE Navidad 7 UP Camel
With Mother's Day coming up this Sunday, among the festivities for the occasion. Some others doesn't have the same luxury that a few of us take for granted. We have featured a SickKids campaign before and now they are back with a video that shares inner strength from mothers of SickKids. I am grateful enough for not experiencing the pain they must face every single day. To me, they are the best and they do reserve recognition. It is something that is close to us and needed to spread the message. Behind this campaign, we have the kind folks over Cossette who illustrated a video that features heart wrenching moments SickKids mothers often have in private, so they can keep their brave face on in front of their children. If you wish to support, please go to getbettergifts.com. SickKids Get Better Gifts are truly heartfelt gifts you can give to the special people in your life, while also making a life-changing impact on the children at SickKids. Video Some Stills
I would like to share something that is close to our hearts, the thought of having sick kids as being parents, siblings, friends and anybody around. You couldn’t help that it will touch you somehow. I’ve been lucky to never have been through this process but I would imagine that will be hard to everyone. There’s something more about getting that latest tech and it’s being lucky to be healthy and living. On that note, we’ll love to share this strong and solid ad campaign for the Sick Kids Foundation. Take the time to watch that video, it’s a very powerful message to share. This campaign was made possible with the mightly folks from Cossette and to me it’s one of the best ad campaigns I’ve seen this year. Hope you will enjoy! At SickKids, we’re not on the sidelines, we’re on the front line. Taking the fight to the greatest challenges in child health. And we are winning. Watch the Video Credits Client: The Hospital for Sick Children Agency: Cossette Chief Creative Officer(s): Carlos Moreno, Peter Ignazi Creative Director/CW: Craig McIntosh Creative Director/AD: Jaimes Zentil Agency Producer: Dena Thompson Production House: Skin & Bones Editing House: Skin & Bones Animation: The Mill NYC More information and please donate: http://www.sickkidsfoundation.com.
Today, November 25th, the world celebrates 100 years of Einstein's theory of General Relativity. As a fan of science and having Einstein as one of my personal heroes I couldn't let this date pass in vain. After reading several books, biographies and articles about Einsteins contributions to the understanding of our universe, still today it blows my mind to think what he was able to accomplish with just pencil and paper. As he said to one of the Princeton guys when he accepted his post there, he needed just pencil and paper and a lot of eraser. Einstein's work with the General Relativity allowed us to understand how gravity affects the space-time continuum and gave us a glimpse of how the universe works. The idea of black-holes and that the universe is expanding were all predicted by the genius of his work. As a non-scientist, the movie Interstellar gives a glimpse of Einsteins theory and how it would affect us when traveling to different galaxies. The space-time continuum is a mathematical model that joins space and time into a single idea. This space-time is represented by a model where space is three-dimensional and time has the role of the fourth dimension. Another great way to understand more about General Relativity is to check out the video that Eoin Duffy put together to celebrate this important date and to pay homage to Einstein's theory. Check out and you understand why Einstein is for me one of, if not the, brightest mind that ever lived in this little blue dot. Credits JAMIE LOCHHEAD - Writer / Producer EOIN DUFFY - Design / Animation DAVID TENNANT - Narrator WESLEY SLOVER - Sound Design ANAÏS RASSAT Writer / Science Outreach / Communication A WINDFALL FILMS production for the SCIENCE & TECHNOLOGY FACILITIES COUNCIL Eoin Duffy is an Irish filmmaker now living and working in Vancouver Canada. Eoin has created a body of independent work that has gone on to secure multiple accolades including a dozen major festival wins, 3 Oscar accredited festival wins, a nomination for the upcoming European Film Awards, an IFTA nomination and a shortlisting for the 86th Academy Awards.
Yesterday while checking my Facebook I saw this awesome time-lapse video that Rik Oostenbroek posted capturing a behind the scenes of peek of his project for Nike Total Football. The end result is quite beautiful, as we always expect from Rik. Seeing how he creates these amazing illustrations is not only amazing but really inspiring. I learned a couple of new tricks just by checking it, you should do the same. Nike asked me to stay true to my own personal style and experiment with it and go crazy. The concept was based on the dynamics and fluent movement of the total football from the Dutch total football, as introduced at the World-Cup 1974. For more information and to check out Rik's portfolio visit http://rikoostenbroek.com/ RIK OOSTENBROEK // NIKE // LAPSE from Rik Oostenbroek on Vimeo.
We have posted many articles about typography but there are a number of projects in particular that really catch our eye. Whether it's the striking visual outcome or the technique behind it, we're blown away by the amazing talent that surrounds us. That's the case of the Melting Offf Unmasked project by Noelia Lozano for the Offf conference. It's awesome to see the video that Noelia shares showcasing a behind the scenes peek into the intricacy and craftsmanship involved throughout the process. Contribution to the OFFF UNMASKED art book celebrating the 15th edition of Barcelona’s OFFF festival. Featuring contributions from renowned illustrators and graphic designers around the world, presenting OFFF as a polytheistic cult,a secret religion with it´s own sacred rituals, places and prophets. The book was designed by Barcelona design studio VASAVA in collaboration with the OFFF team. Video Behind the scenes My contribution to the OFFF brief plays with the idea of unmasking to expose your real self. You need to melt through the layers, in order to show the internal struggle; the real form which is initially invisible to the observer. Stills
Motion design is still an area that I am a complete newbie but I am learning to admire and understand some of the subtleties that make this field so incredible for me. For this post I want to share a beautiful project created by Martijn Hogenkamp a Creative Director from Amsterdam, Netherlands. The simplicity and the style of the work makes each frame worth of a poster, check it out. For our good friends Leadsmen, a Dutch electronic outfit, we’ve created a teaser for their album Arctic, which was released the 21st of April 2015. When listening to the pre-release we immediately were inspired by the dark, pulsating soundscapes layered with bubbling synths and pounding percussion. We decided to jump the gun and created this moody teaser in a turnaround of just two days. Leadsmen | Arctic from PlusOne on Vimeo. For more information check out http://www.plusoneamsterdam.com/work/show/arctic
Drones equipped with cameras are commonly known as cool gadgets to have. Instead of flying them through your neighborhood or your backyard, some people will take them on their voyage. Insightful and exhilarating at the same time, watching these footages would forcely demand your need of travelling. Enjoy!
It has been quite some time since I posted about motion graphics. I have had the recent chance to work with some motion designers and it's amazing to see the things that they can do. I am trying to learn some new things but for me the problem is still getting the timing right. The video that I wanted to share today has all of it, beautiful graphics and fantastic motion. The piece was created by murAta Yuzi for the TANO*C TOUR 2014 TOKYO Jingle Movie. I love the easing and staggering of some elements, it feels very organic but modern at the same time. Motion TANO*C TOUR 2014 TOKYO Jingle Movie from murAta Yuzi on Vimeo. Stills For more information about murAta Yuzi, check out his Vimeo page at http://vimeo.com/myz/
Visual identity is much more than stationary and printed materials, it goes beyond the static graphic representation and extends to motion. Nowadays, it is commonplace to see animations that by themselves represent a brand, whether by the style, motion curves or both. MTV is a good example and probably one of the pioneers in playing with video to extend their brand. MTV Essentials is a project created by Pes Motion Studio a design studio from Buenos Aires, Argentina. Our challenge here was to take basic geometric elements and materials and highlight the essence of the objects. We sought to create a universe that may be physically impossible to exist within but that the human imagination can perceive. For inspiration we used an art installation and took our arrangement of the elements from there. For more information visit http://www.peslab.com/ Video MTV NETWORKS / MTV Essentials from pes on Vimeo. Via Behance
I love all things outerspace and artworks inspired by this particular subject. Perhaps because of growing up watching NASA's mission on TV and all that imagination about the future with spaceships and the conquering of space. So the guys from Lightfarm Studios put together a really cool piece and an even more awe-inspiring case study showing the process behind it. Check it out. Description Inspired by the book "Rendezvous with Rama" of Arthur C. Clarke, our computer generated astronaut meets the world's ending in a highly detailed vortex. By seamlessly matte painting over 100 aerial pictures of giant proportions, our artists worked hard to bring this surreal idea to life. Our CGI team used the latest technology for cloth simulation which made the unique astronaut's suit possible. In this making-of video you can follow the whole process from the sketch to the final model. Hundreds of gigs of video capture were carefully selected and beautifully edited with the deep beats by the Russian musician Vitaly Ghost, Lightfarm Studios proudly presents this poetic trip through the making of "The Verge" Lightfarm Studios celebrate the launch of their 3rd Studio - Lightfarm Brasil, based in Rio, with "The Verge” a look behind the scenes at the creation of an epic sci-fi image! Original artowork by Andre Freitas aka.Raqsonu - http://raqsonu.deviantart.com/ Track by Vitaliy Ghost - Monsoon , AWJ recordings - http://soundcloud.com/awjrec Video Making of The Verge - Making of from Lightfarm Studios on Vimeo.
Google has started a new series of videos titled Google Design Minutes. In this videos the lead designers of Google products talk about the challenges behind their projects. Jon Wiley talks about Search, Sian Townsend and Jonah Jones talk about Google Maps and Isabelle Olson share a little bit the ideas behind Google Glass. The videos are very insightful and useful to any designer or enthusiast, check them out. When Google launched, it was a crisp white page with a simple search box. You might not have thought there was much in the way of design, but its appearance underscored two of our most important principles: simplicity and usefulness. Those principles haven't changed much in fifteen years, but our understanding of what makes great design has—throughout the industry. Today, there’s design in everything we touch. And as a developer, even if you don't happen to be a formal designer, you've undoubtedly faced design challenges as you've built your own products. Design has always been a rich conversation, and it's one that we’d like to have with you as you work on your projects and as we work on ours. - Nadya Direkova, Google Design Minutes — Search: The beauty of speed Jon Wiley discusses the importance of bringing out the beauty in things as simple as speed. #GoogleDesignMinutes Google Design Minutes — Maps: Putting the user front and center Sian Townsend looks at the importance of understanding how a user approaches your product, while Jonah Jones talks about adapting the approach to make the map the user interface. Google Design Minutes — Search: The beauty of speed Isabelle Olson talks about the focus her team put into making Glass simple, and how simplicity guided all the decisions they made. #GoogleDesignMinutes Via Google Developers Blog
Cinematics is a timeline of classic films and characters illustrated by Pier Paolo, it's a experimental project that he did and his spare time. The sound was made by Marcelo Baldin also known as Combustion. The Cinematics lettering was also made by me, and right now I'm working on a complete family for this font and I hope to launch it soon! For more information visit https://www.behance.net/pierpaolo Cinematics from Pier Paolo on Vimeo. Via Behance
When I saw this video I was so impressed that I had to post it here on Abduzeedo. The video is titled "ICONS" and it was created for the Sunday Times with the goal to illustrate iconic images from movies, music, street art and more. With all shot in what seems to be one take, the video is simply amazing, check it out. The Sunday Times 'ICONS' - This is all about those iconic cultural images that we pin to our walls and stick in our minds. We all have our favourites. Heisenberg, Kraftwerk, and Banksy’s kissing coppers all featured in early scripts, but we wanted to take a snapshot of what’s making the headlines in 2014. Daft Punk winning big at the Grammy's, The final series of Mad Men, and Tarantino are all over the media right now. These people and their work have left an indelible mark and we’ll probably still be talking about them in ten, twenty maybe even a hundred years years time. The TV spot is a respectful nod to it all. Directed by Us. Agency Grey. Website built using Fabrik. The Sunday Times - Icons from Us on Vimeo. Stills For more information and to see the full making of visit: http://makingoficons.com/