We have published tons of incredible brand identity articles here on ABDZ since we started. These projects were for all sorts of businesses but we never had one for a soccer team, at least until today. BR/BAUEN Design Group shared this beautiful redesign project for the visual identity of one of Brazilians big soccer teams, Goias. It’s a very thorough project that goes from the mark to uniforms and marketing material.
Donuts, oh donuts! It’s hard to resist the temptation of those little fried pieces of dough. To make things even harder Mariana Font and César Romero created a colorful and fun visual identity for House of Donuts. By playing with typography, colors and pattern they created a beautiful system that is playful but super modern and elegant. I personally love the packaging and printed materials. The website is awesome great, especially the hamburger menu.
We come to an era where we are among a lot of fascinating and impressive brands that built products to protect our beloved smartphone. It's now becoming one of the first things you need when comes the moment of purchasing a new phone. Coming with variety comes with the competition with these brands, how do you attract customers through their product, marketing, packaging, presence on social media and etc. We are taking a look at the branding and visual identity for Gocase, a global company that specializes in phone cases and other customized accessories.
I am starting to be attracted to showcasing work and projects that aren't related to 'user interface' and user experience. It's probably because I work into this field but having the opportunity to share whatever inspires us what makes me keep going with ABDZ. With this momentum, I would like to share the work of Studio Chapeaux and what they have done for Vizou's reading glasses collection in terms of graphic & packaging design.
A couple of weeks ago, we have seen the buzzing news of Jessica Walsh stunning our industry by introducing her new studio &Walsh. She has been rocking our design industry for decades and it's really inspiring seeing her progress along the years and what it means for the next-gen. Speaking of Gen, we are featuring a campaign she was part of as 'art direction' for IZZE Sparkling Juice.
Pinterest, a social media platform has registered 300 million monthly actives, a 30% increase on a year ago. I personally thought people were not using this platform anymore but they still do, great news for Pinterest. On this note, I stumbled across a project that Kurppa Hosk shared on their Behance a little year ago about their brand design refresh they worked on the visual identity for Pinterest.
We would like to feature this fashionable branding for Lilo™ designed by Federico Sanchez, a designer based in Buenos Aires, Argentina. The brand behind its design is for men's shoes 100% recycled leather. I love the simplicity of its design and the choice of colors with a little accent with the Yellow. What caught my eye for this project is the logo, the bigger 'O' somehow balances it all well together. The overall design kept its sustainable vision of the brand rightfully to its philosophy.
LOAF is an artisan bakery from Balneário Camboriú that produces bread with organic flour and long fermentation. This is the secret to a crusty and dense bread - but at the same time airy - with easy digestion and unique flavor of all recipes. Every week a new batch of traditional and special bread is prepared for single orders or in a monthly subscription mode - known as Club LOAF. General packaging options and layout of business cards, tags, menus, discount coupons, flyers, stickers, website, newsletter and posts to social networks were created.
Matt Vergotis share a cool visual identity project on his Behance profile. It's for a a pub in Adelaide, Australia called Earl of Leicester. I love the look of the crest he created, it keeps alive the idea of being a very old pub, with tradition of offering an abundance of beers and good food.
holy ™ is an agency of all sorts of services, from branding all the way to the user interface design. Based in Athens, Greece, they shared on their Behance, a major rebranding & UI/UX for Useberry. They have revamped their entire look from visual identity, UI/UX, iconography, illustrations, animations and even copywriting. Useberry is an intuitive user-testing tool, which provides codeless prototype analytics.
Let's start off the week (for me for sure) with a branding project that involves graphic design, illustration and lots of data. I would agree with most of you that data is quite a boring subject and quite a challenge to tackle through design. If we are looking for a UX data-driven perspective, then I would say that is a really fun thing to do because making UI design based on data will always make things even more effective but not an illustrative kind of way.
I have been a fan of TED for a long time, it's hard to point when, I'd say since the beginning and it's incredible to see how much it has expanded with the TEDx. There are so many events happening and the cool thing is that they have their own brand in a way like the one that Vibri Design did and excellent job branding the TEDx Fortaleza. It has this beautiful sense of motion and clash of elements, like the talks everyone expected from a TED event. Below you can see a bit of what I am talking about with some description from the designers.
Branding and visual identity projects is a vast effort, it goes from designing logo, identity to basic collaterals to the digital part with web site and mobile. Some projects still require a lot of print design work and as a lover of the lost art of print I have to feature these projects, like the Sofia Luxury Residence designed by HYPE Agency in Sofia, Bulgaria.
We’ve talked about how great concepts with the right branding can work really well together. It’s all part of the image you are projecting to your users and what is the reflection of your goals vs what is the purpose of your brand. There’s many great products out there but there are unlikely known because of the poor branding.
I stumbled across this cool Behance project by Roman Lel, a visual designer & UX designer from Ukraine. He shared an entire web & mobile experience for Boston Taxi. He conceptualized a branding with a visual identity and also with the type of illustrations that shares a resemblance with Uber. I just loved it! The experience on the other side is friendly and smooth with little interactions to complete its minimalistic approach. Lots of white negative space but it just improves the experience.
Chris Kelly and Colin Trenter shared a beautiful visual identity project for Adobe. It was for the opening sequence for Adobe Live and as you can see in the video and still below, it features some super stylish vectors, gradients and animations. I love seeing these types of project and I hope you can get as inspired as I got.
We are taking a look at this very cool visual identity project for Kodak, a place for music. Designed by Estudio Albino and Roberto De Leon who are both from Guadalajara, Mexico. What I love about this project is first of all the tone they used on the use of the logos across the branding, you totally understand the movement generated by music through the distortion. It's a beautiful understatement and surely is creative on all ends. Enjoy!
I am a couple hours away to leave for Sweden, by the meantime I wanted to discover some designers from this beautiful country in the eastern part of the Scandinavian Peninsula. We are taking a look at the work from Dalston Creative, a design studio located in Stockholm. They have worked at creating the brand identity for NOCK, a new three-floor design from the 19th-century building on Renstiernas Gata on Södermalm. I would love to point out that the architect was done by Jenny Frigren and Interior design by Covet
Brand identity posts are never enough in my opinion. I feel that it's probably one of the most challenge design projects due to its constraints and the canvas you have to create for. If you think about it, the outcome is a simple composition with typography and with or without a symbol. The Rise project that Crate47 UK illustrates that quite well. From the sketches you can see how many different ideas they came up with to end up with a super simple result. I always love seeing that and thought it would be cool to share it here with you.
We fell for Lotta Nieminen's whimsical brand identity work for children’s e-tailer Maisonette.com, a site offering curated selections of the best children’s brands on the market. The site was founded by Vogue alumni Sylvana Durrett and Luisana Mendoza Roccia and stocks hundreds of coveted brands in one convenient, stylish online home.