ISEM® (B-side @Interbrand) is a branding and visual identity project shared by Jon Orta on Behance. There's not much information about this project, however I love the graphic patterns and the rationale behind them. I also have to highlight the simplicity and elegance of the system created. From the graphic concept to the end result you can see clearly the designer's process and thinking. Simply beautiful. Jon Orta is a graphic and strategist brand consultant. He thinks the separation between strategy and design is an artificial gap, brand strategy must wire almost simultaneously into every creative and graphic decision. For the past 13 years he's worked at Sol Consultores (Mexico City), Interbrand (Madrid), Branward (Barcelona) & Lambie-Nairn (Mexico & Central America). For more information check out http://www.jonorta.com/ An excellent (strategic) design must create a better future because it should communicate, solve, connect, seduce and transform the environment with big impact and not just decorates it. I care of start with big & bold ideas, within creative/intelligent concepts (telling stories), then go about making them beautifully/stronger (creating experiences). Branding and Visual Identity
Starting off this week with a branding & visual identity project by Mireldy Design in collaboration with Drap Agency from Croatia. With an attractive colour scheme, we are getting charmed with an iconography with thick lines and how they are treated from the business cards to brand gear as well. I also appreciate the additional colour used on the web design to create a contrast from the two main colours used. What do you think? Published on Behance is a collaboration work with a team that goes from an Art Director to UX/UI including the client’s. Drap Agency is a studio based in Zagreb, Croatia. The basic idea was to make a visual identity that will unite (on the one hand complementary and on the other hand opposing) personalities of Drap agency. The logo is a compact typographic solution. It frames the playful line forms that fills its body. This way the mentioned opposing personalities are unified in a compact unique form. At the same time the shape of the logo leaves room for modular intervention. Out of its basis we established a system and created the entire visual identity. Credits Art direction / design / illustrations: Imelda Ramović UX / UI: Filip Gjurin Photographer: Domagoj Kunić Web development: Danijel Milišić, Bojan Petković, Ivan Begović / DRAP.agency
Let us share this branding & visual identity project for 7Cycle, a cycling studio that aims to make the best of a short workout of exercises and where it gets interesting; a rave-like atmosphere to switch it up. Behind the brand, the design has been done by ACRE, with the subtle gradient happening and hard to achieve on print. I would say the fact that the print can glow in the dark is quite a nice touch and very beautiful. ACRE is a design house located in the heartlands of Singapore. They are focusing their work on branding, experience, interior design and product design. Two different moods were expressed in the interiors – areas of intensity and calm. For the workout studio and stairwell, we lit the space with black light and neon elements to invoke a more intense atmosphere and experience. Peranakan motifs in neon was employed to create a pop-art aesthetic on the stairwell, juxtaposed with the same motifs employed on the windows albeit in white. In contrast, the ambience in the showers, juice bar and reception space is light. The intention of the gesture was to promote a calm atmosphere for community, conversation and relaxation after a rewarding day’s work in the gym.
We are sharing this branding project by Skinn Agency where they have worked on a very desirable and delicious food element that we all love. Handmade croquettes which means nuggets from French language. With this new uniform direction, the approach with a typographic logotype and strong photography work makes Bubba very conservative and but at the same time classy which makes it the right contrast with their brand. Skinn Branding Agency is an agency based in Brugge, Belgium. They focus their work on branding, graphic design and print design but sharing their passion at the same time for design and love for typography. Branding for Bubba’s handmade, high-quality croquettes. For over two decades, Bubba has been creating a range of artisanal croquettes for the hotel, restaurant, and catering industry, as well as domestic caterers, fishmongers, etc. After a thorough analysis, skinn branding agency developed a new look & feel with a uniform line in every touchpoint within the brand. This way, we could fully prep Bubba for the modern food market. The adapted logo combines an artisanal, coarse structure with a hand-written font. Thanks to the baseline “Croquettes handmade in Belgium”, we claim our concept through the entire communications chain. In short, a brand creation that better reflects our client’s corporate personality.
We would like to share this branding and visual identity by Alaa Tameem and his work for Two12 Studios. About this project, what I liked the most was the part of the logo exploration where you can see all the iterations and as you can see from the first rough mockups to the shortlisted ones. Really love this and it’s quite inspiring to learn from. One thing though, the gradients are definitely back! Alaa Tameem is an art director and graphic designer currently based in Amman, Jordan. With 5 years of experience under the belt, it's great to see Alaa shifting his work empathy towards branding and web design.
KKAW is a branding and architecture project shared by Amanda Rybicka. It's a simple, yet elegant example of a visual identity construction focus on typography to create a strong brand. We said in the past that for some reason the architecture subject gives to designers the opportunity to simplify forms and explores reduction like any other industry. It seems to be the norm for projects like that, but still they are very inspiring, at least in my opinion, because the hardest thing is alway to create a minimalist design that doesn't feel ordinary. I believe Amanda achieved that. Amanda Rybicka is a graphic designer focus on typography, photography and, of course, design. She is based in Katowice, Poland. For more information and to check out other cool branding projects visit Amanda's portfolio at https://www.behance.net/amandarybicka. Branding
I can’t help myself to really enjoy the concept of staying in a capsule hotel, I had my experience during my trip to Japan. What was the most interesting is the fact that you are totally submerging yourself to the unknown, free to the hotel experience and also the language for the case of my past story. For the case of this particular hotel, giving the users the most friendly user experience as possible to keep the simple circulation of operations. Let’s take a look at the work from Kevin Renaldy Candra who is a graphic designer based in Shanghai, China. He worked on the identity, branding and web design for a capsule boutique hotel called REBOOT located in Singapore. The design layouts shared a common path for the users to easily navigate through the steps and stationery. Reboot is an Capsule Boutique Hotel in Singapore led by multicultural team. We were asked to create an identity that is both friendly and dynamic, and redefine their website. Reboot came to us in need of some fresh new branding and an equally creative online presence. As fans of their successful Capsule hotel in Singapore, we were delighted to help out. More Information via Behance.
The project we are featuring today is mixing two things that we dearly love: Architecture & Branding. I mean what’s not love about this beautiful combination. Speaking of beautiful, we are taking a look at this visual identity and branding called Doble Veta made in the city of Monterrey, Mexico. Designed by Enrique Larios and Cursi Estudio, they have worked this mixture of colours that goes very well together along with a logo concept that clearly shows the idea and meaning of the name with a 3D finishing touch. What do you think? Hope you will like it! Doble Veta is a study of architecture and interior design established in the city of Monterrey, Mexico. For this identity, it was necessary to reflect the duality of study styles in both commercial and artistic projects. The symbol is formed by the union of two three-dimensional objects that simulate the combination of different materials. Credits Enrique Larios Cursi Estudio More Information via Behance.
L² is a branding design project created by the two young creative graphic designers, that happened to be twins, for their studio. One of the biggest issues I've always had is to design something for myself or in the past for my design studio. Working for clients or products is easier than designing your own portfolio. Krisztián Lakosi and Lakosi Richárd simply did an amazing job with the branding for their studio. It's super simple but it does look very classic. The L² studio was formed from the collaboration of two young creative graphic designers, also twins. The exponent in its name refers to the effect of cooperation: working together as a team we can achieve a lot more than we could do alone. The graphic designers of L² believe in deliberate, smart design, they built their own identity from the simplest elements possible – from a descriptive symbol and an intense color. For more information about Krisztián Lakosi and Lakosi Richárd, check out http://l2studio.co/ Branding
Bruno Fosil Predrijevac and Studio 33 shared a beautiful branding project for Dajakovic Concrete Plant. The interesting thing about this project in my personal opinion is how friendly it looks for such a serious, if not boring, industry. The colors look modern and the typography is simple and quite stylish. Below you can see a bit more of the project. Studio 33 is specialized in branding, design and development. They also love to work on packaging and logo design projects. Their studio is based in Osijek (Croatia) but we work with clients from all over the world. Bruno is a graphic designer at Studio 33. For more information about them check out https://studio33.rocks/ We have many years of experience working in the agency and prefer organized, systematic and quality work that will fulfil your requirements and help you in promoting or selling your services and products whether you are a small, medium or a corporate client. Branding
For the fans of minimalist design you will love ONNO, a branding and visual identity project from the Ena Baćanović - Ruby and the folks over at O N N O themselves. The design is a glorious black and white logo mixing two circles and the N. I love how balanced the logo is and also the composition for the collaterals. In addition to that, the web site has a simple and elegant design, with a classic use of serif fonts. Branding About ONNO ONNO is a Zagreb-based design studio driven by simplicity, curiosity, creativity and new opportunities. Studio was founded by Ena Bacanovic and works with local and international client base.
Udacity redesigned their brand and visual identity, I really like the end result and it's always good to know a bit more behind a major redesign project like this. Bill Kenney shared a bit of that on a Behance post. He talks about the challenges and how they overcame them. The work was done by Focus Lab where Bill is the co-owner and art-director. Udacity is disrupting the traditional idea of higher education. They specialize in providing industry-prepared courses and “nanodegrees” to help students learn the skills they need to get a job. We created a comprehensive brand experience that is clean, simple, honest, and professional. The vantage point of the logo mark embodies Udacity’s non-traditional approach to education. Paired with the logomark, the logotype gives a subtle nod to the ownability of the brand. Branding and visual identity Bill Kenney is the Focus Lab, LLC co-owner and art director. They are a Design & Web Development Co. that specializes in Branding, ExpressionEngine and overall "awesomeness!" For more information check out http://focuslabllc.com/
Boing is a branding and visual identity project created and shared by TAVO. The project is a new rebrand for a TV channel in Spain with the main goal of creating a brand that is identifiable in the diverse countries that it would be displayed. They kept the circular shape of the logo that has been used in the recent years and playing with the point of the letter "I", used before. With that they could evolve the logo and typography while maintaining the original essence, giving a new personality with more possibilities to communicate. We Pitched in the new rebrand of Boing Channel for Turner Spain. We Had to go through the different trajectory and problems of this brand in different countries, pros and cons. For the unification and renewal of Boing channels we believed that a complete rebrand of the Logo, characters and ident in general was necessary, to unify the whole brand. Branding Credits Concept & Art Direction: TAVO Producer Executive: BEETA Music & Sound Design: Aural Sound Client: TURNER
Bourbon Nightclub & Bar is a visual identity project designed by my creative and Ewan Leckie. The project was shared on their Behance profile. The reason we share this project her on ABDZ is because of its simplicity. There's something beautiful about playing with black and white and also with dotted grids. I think by mixing that with some organic textures, the designers behind this project really achieved something powerful, especially for a nightclub. We were tasked with creating a fresh identity for a newly renovated club venue in Edinburgh. Helping with naming of the brand ( Bourbon Nightclub & Bar ) as well as designing the logo and set of illustrations, marketing assets and simple brand guidelines. Visual Identity About my creative My:creative is a face to face creative agency helping brands communicate their story. Working with people that have real passion for their product & for the people they want to engage with. For more information check out http://www.thisismycreative.com/
We’ve talked about how great concepts with the right branding can work really well together. It’s all part of the image you are projecting to your users and what is the reflection of your goals vs what is the purpose of your brand. There’s many great products out there but there are unlikely known because of the poor branding. That is not the case of the work of Mike Voropaev who is a graphic designer based in Brno, Czech Republic. He was part of the branding work for Sleepformer, a collection of sofas with the concept of a full mattress for a comfortable and healthy sleep. He worked on the visual identity, guidelines and UI/UX. Branding and web design for the capsule collection of sleeper sofas. Our collabo team has created conception, visual identity system, web design, guidelines and animations. Credits Art direction, graphic design, UI/UX, animation — Mike Voropaev Photo — OutboxPhoto, MZ5 group, public domain More information via http://mikevrpv.com.
Fridaymilk is a branding and visual identity project for an independent curating organization based over the Polar Circle which aims to develop culture and media in the North. There's a lot to love about this project but for me nothing beats the simplicity. The business cards are simply gorgeous, especially the back of the card, which looks like ice. United by the idea of Northern identity they are promoting the concept of cultural decentralization by shifting the cultural centers «from capitals to remote areas». A project team creates unique media content, also implies different instruments for «off-line» events like art-conferences, panel discussions, international and public sector collaborations. It is a long dialogue of artists, curators and young generation what it is a life in the High North and a constant search for a meaning and goals to stay and grow in this area. It is a platform for materialization of new ideas and life stories, it is a big expedition for searching an answer for a key pillar in the High North whether to «leave or live». Credits Art Direction:Value ., Vladimir Ilnitskiy Design: Value, Vladimir Ilnitskiy Photography: Molokostudio, Oleg Khadartsev Printing: First Sense
Phosfroma is a branding project shared by Bullseye. The main goal of the project was to help Phosfroma to be recognized as a leader in professional lighting solutions for both indoor and outdoor building applications. The end result is a simple and elegant branding with a beautiful system to support it. I have to say, the presentation is top notch, from the business card to collaterals, everything feels coherent and consistent. "We instill confidence in those we work with, which is central to everything we do." Project description Phosforma's mission is to set new standards within the lighting industry through our work and how we approach a project. The Phosforma brand and culture is defined by a passion for lighting and a set of core values that we truly work within. - Behance Branding About Bullseye Bullseye – Aim on Branding is a multidisciplinary and creative studio based in Porto, Portugal. They are dedicated to create experiences and emotions in the various areas of Design, from Branding to Web and from Packaging Design to Editorial. For more information check out http://www.bullseye.pt/en/ We believe that design is a state of mind and that complex ideas should be transformed into simple and functional solutions, thus surpassing the expectations of our customers. We approach the challenges from several angles, betting on a team of remarkable and passionate people that make the difference creating a successful project.