As a creative director, David Baratta has made significant contributions to the field by pushing the boundaries and reimagining brands in unique and innovative ways. One of his remarkable projects was the revamping of the traditional Benjamin Moore paint branding into a digital-first web experience. Benjamin Moore, a renowned name in the paint industry, had a long-standing reputation for its high-quality products and trusted expertise. However, with the ever-evolving digital landscape, they recognized the need to adapt and establish a strong online presence. This is where Davide Baratta stepped in, bringing his expertise and creative vision to the table. Davide Baratta embarked on the challenge of reimagining Benjamin Moore's brand for the digital era. He understood the importance of creating a seamless and captivating web experience that would resonate with the brand's target audience. His goal was to develop a digital-first strategy that would not only showcase the product range but also engage and inspire users.
The result was a stunning web experience that captivated users from the moment they landed on the website. Davide Baratta and his team leveraged their design skills to create an immersive and intuitive interface, allowing users to explore Benjamin Moore's products and colors effortlessly. The website showcased a wide range of paint options, along with inspiring visuals and helpful resources to guide users in their decision-making process.
Davide Baratta was is a co-founder and creative director at Unlearn Studio based in London, UK. You can follow more of his works via the shared links below.
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