Petal Branding and Visual Identity
Vineeth TP shared a really simple but, in my opinion, quite beautiful branding and visual identity for Petal, a new kind of credit card company determined to take credit into the future.
01.05.21
atelier d'alves, Natanael Gama, Joana Correia, and Cátia Lima shared za branding and visual identity project for The Zero Hotels. The design approach for the visual identity picks up the cubist aesthetics of these capsule rooms. Based on straight and simple lines, the custom font also reflects the geometry of their architectural style. Consistent with the typography, the iconography and all other design elements were also created for size independent positioning.
The Zero Hotels is a hotel chain which refurbishes old buildings with the help of a modular system to create distinctive interiors. The first hotel of this kind was built in a former bank building in Porto, where wooden boxes serve as minimalist guest rooms.