The 2014 FIFA World Cup is about to begin in Brazil this week and I couldn't be more excited. Brazil hasn't hosted what is considered the biggest sporting event in the world since 1950. To celebrate the return of Brazil as host country, I decided to create a little artwork inspired by this momentous event on the horizon. Instead of using the organic forms seen in the official logo I went with an old school, modernist and geometric style.
So in this little post I will walk you through the creative process behind this poster. I am using Adobe Illustrator and Adobe Photoshop for this tutorial.
Step 1
In Illustrator I started with a simple representation of the Brazilian flag. Just using the Ellipse Tool (E), Polygon Tool and Rectangle Tool.
Step 2
With the Rectangle Tool I created one 2 rectangles with different heights. With the Blend Tool I created the interpolation of lines between the 2 rectangles. Thats' the base for the whole design.
Step 3
With the triangle I clipped the blend object.
Step 4
I repeated the same thing for the top part, this time with green.
Step 5
All elements together, with text and different colors.
Step 6
Here's some color explorations with color palettes from Kuler.
Conclusion
Here's the final result, heavily inspired by the modernist style that was used in most of the Brazilian brands I grew up seeing, very geometric and solid colors.
