Rafael Cardoso shared a beautiful branding and visual identity project for Aghata Valendolf, an architect and interior designer from Dourados, Mato Grosso do Sul, Brazil. In the search for inspirations with minimalist features, which had geometric elements and were still part of the universe of interior design and decoration, the Maria chair was chosen to be the biggest source of inspiration for building the brand. The chair was designed by the Brazilian designer Marcelo Ferraz and is a piece of furniture that combines a square and a circumscribed circle to form the seat and back, with straight and simple lines throughout its design.
In addition to the chair, an element very present in architecture was also used, the representation of door openings in floor plans. In the color palette, the shades of gray and black contrast with the warm tones of Kraft paper, applied in several points of the brand identity. All of these concepts combined resulted in a brand that breathes modernity and design while being simple and minimal.