Art Direction + Graphic Design for The Tide

I have been quite inspired by how light reflects and refracts lights and objects creating quite stunning visual effects. For this post I bring this project designed by Diller Scofidio + Renfro , The Tide includes a network of parks and spaces along a flowing pathway that follows the Thames. In collaboration with Droga5, the kinetic logo mark was designed, iterated and perfected to represent the variety of ways in which the location can be experienced while maintaining its free-flowing and liquid nature.

Art Direction + Graphic Design

Credits

  • Agency: Droga5
  • Creative Director: Chris Chapman
  • Lead Designer: Stephanie Mcardle
  • Producer: Monika Andexlinger
  • Lead CGI Designer: Bruno Canales
  • Animation: CREA

Written by

Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

Brought to you by