08.08.19
A couple of weeks ago, we have seen the buzzing news of Jessica Walsh stunning our industry by introducing her new studio &Walsh. She has been rocking our design industry for decades and it's really inspiring seeing her progress along the years and what it means for the next-gen. Speaking of Gen, we are featuring a campaign she was part of as 'art direction' for IZZE Sparkling Juice. A campaign celebrating Diversity and Fluidity through vibrant colors and signature-style for the visual language, brand identity and ad campaign.
We visualized this concept with fluid gradients that always shift and change through dynamic animation. We also used these fluid multi-color gradients as the lighting technique for all the photoshoots. The campaign images celebrate diversity and fluidity by showcasing people who are confident with their unique flair.
She is a creative director at &Walsh, a creative agency based in New York specializing in brand strategy, art direction, design and production across all platforms.
Last week we have featured the latest tech keyboard by Logitech called Craft. By its beautiful industrial design, we managed to get one for the blog that we will gladly review in the upcoming weeks.
It's that time of the year where our friends from Ars Thanea reveal the visuals for their Cannes Lions Imagination Day Conference. Each year, they will present something unique and certainly get our attention.
There's something about illustrations and painting altogether, it gives the illustrations another dimension and painting another depth that we have seen and can't stop to enjoy every time.
Let's take a look at this interesting campaign that involved advertising & art direction for Destápate. What I love about this campaign is the approach and actually the story behind why.
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