The art of storytelling is not confined to words. A photograph, when crafted with precision, speaks a myriad of tales. When GLADE USA approached our agency, they envisioned a product photography series that transcended the conventional. Anna Keville Joyce, with her impeccable creative direction, has indeed redefined this narrative.
The theme, "Balancing the Senses," is more than just a title; it's an experience. Each fragrance – from the cozy "Fall Night Long" to the exhilarating "Champagne Cheers" – was given a life of its own. Joyce's choice to use a playful and festive approach intertwines perfectly with the essence of Glade, invoking feelings of nostalgia, warmth, and celebration.
Anna Keville Joyce, known for her astute attention to detail, collaborated with an exceptionally talented team. Magali Polverino's skill with the lens impeccably captures the mood, ensuring that each photograph not only showcases the product but also tells its story. The props, curated by the maestro Pato Katz and masterfully placed by Andres Lehmann, elevate the visuals, adding layers of depth. Every detail, down to the food styled by Loli Braga Menendez, has been harmonized to balance the senses, truly embodying the project's theme.
What sets this series apart is its ability to make the audience feel. "Pumpkin Spice Things Up" is not just a fragrance; it's the essence of autumn, a sip of your favorite latte, the rustling of leaves underfoot. "Marshmallow Irish Cream" transports you to a fireside gathering, warmth, laughter, and the sweet aroma of toasted marshmallows in the air.
This collaboration, produced by the esteemed Huinca Buenos Aires, showcases what's possible when creativity meets passion. It’s not just a product promotion; it's an invitation to a sensory journey, crafted with love, precision, and a dash of festive playfulness.
Anna Keville Joyce's creative direction for GLADE USA is not just a testament to her prowess but also an ode to the power of collaborative creativity. This is more than photography. It's art. It's sensation. It's a symphony for the senses.
Creative direction photography