I really do enjoy when brands work on a collaborative partnership that triggers creativity and also finding ways to make us work with our hands more. Since almost everything can be achieved digitally, it's great to be reminded of basic principles.
Our good pal Tom Hegen has shared with us this incredible and awe-breathtaking aerial scenes from he simply titled: The Lockdown Series. For those who is not familiar with Tom, he is a super talented photographer based in Munich, Germany. He takes pride and has a clear passion for us to view the world from his perspective and also through the lens of his camera. I am always stunned by the beauty and the technique used to capture such unknown sights of the globe. It's no different with this 'Lockdown Series', with what is happening to the world, it's clear that things have definitely have changed on our daily lives. In this own words...
Aviation is one of the key factors for globalization. Since the beginning of civil aviation, goods and people could be transported faster across the continents. But the intensive networking of the world also means that diseases are spreading faster than ever before. Due to globalization, the coronavirus could spread from Wuhan to all parts of the world and shut down public life. The corona pandemic could also be seen as an act of revenge by nature on globalization.
In April 2020, worldwide air traffic has fallen dramatically. At many airports around the world, runways are closed and used as parking areas for grounded aircrafts. The airplanes that were once a symbol of globalization are now becoming a symbol of the current lockdown.