Brand Identity and Poster Design for Lakeside Festival

The Lakeside Festival is an annual festival for drum and bass, house and techno music and is presented by Ehrlich Bum Bum, an independent drum and bass collective from Graz, Austria. Lukas Diemling created an analog typographic artwork for the brand identity and poster. The reference was from the location of the event, a lake, and a visual representation of the beats of the electronic music.

The festival logo was printed on paper and was covered by water. By making waves, the letters were distorted to give the whole artwork an unique and organic look and feel.

For every application it was used a different shot of the artwork, to make the whole design like a living organism.

Brand identity and poster design



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I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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