Yani & Guil shared a beautiful brand identity project for Salon Berlin. The heads of Salon Berlin reached out at us to bring to life a whole new series of men’s care products from the ground up. After a deep process of investigation, proof and error with all their barbers and us, «Berlin Genuino» was born, offering a lineup of natural products designed, created and tested by real barbers.
To go with Berlin Genuino’s spirit, we developed a strong visual identity, but still sustained by a firm handmade personality. We included as well a set of illustrations and rough letterings for the labels, packagings and their whole communication.
Brand identity
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5dccf870601929.5ba9392101dee.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/39ff7c70601929.5ba932f138da7.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/efcbd870601929.5ba932f13abbe.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ac586e70601929.5ba932f13c332.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b6d09870601929.5ba932f13ced8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f3e52270601929.5ba932f139197.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7b716b70601929.5ba932f13caf3.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9161bb70601929.5ba932f13b068.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c5052370601929.5ba932f139d2e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6d784a70601929.5ba932f139689.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9259f270601929.5ba932f13b44d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9fc87970601929.5ba932f13babd.jpg)
For more information make sure to follow Berlin Genuino here.