Brand Identity with Hand Made Personality for Berlin Genuino

Yani & Guil shared a beautiful brand identity project for Salon Berlin. The heads of Salon Berlin reached out at us to bring to life a whole new series of men’s care products from the ground up. After a deep process of investigation, proof and error with all their barbers and us, «Berlin Genuino» was born, offering a lineup of natural products designed, created and tested by real barbers.

To go with Berlin Genuino’s spirit, we developed a strong visual identity, but still sustained by a firm handmade personality. We included as well a set of illustrations and rough letterings for the labels, packagings and their whole communication.

Brand identity

For more information make sure to follow Berlin Genuino here.

Written by

Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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