Ana Andreeva shared a branding and visual identity project created for Celebration Union, an event design studio based in New York. The visual language is built on research into the history of celebration - weddings, events, gatherings, and parties, to find the essence of what makes our special days special.
The identity for Celebration Union is an effort to find a visual metaphor that speaks for both a wedding shop and a party shop, and unite the two under one brand. The circles represent wedding rings and confetti. The rings are the only unchanging attribute of weddings across multiple cultures and times, and confetti is a visual representation of fun.
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