05.08.20
Guilherme Vissotto and Victor Berriel shared a branding and visual identity project for Potency Agency. The details about the project are quite scarce, they didn’t add any description. Based on the work itself I assume it’s for a design studio/agency. The presentation is beautiful. The color palette is also very well selected. The logo plays with white space to mix the lightning and the P. They do an excellent job, however I am not really a fan of the shadow. It adds a good depth, but in some of the examples, the shadow feels too strong. Perhaps, just the pure symbol without any effect would suffice. What are your thoughts?
I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.
Ocati is a Colombian brand that mainly exports exotic fruits to Europe. Design studio Siegenthaler &Co created more than a logo, they created the form of expression of the brand with more than 32 illustrations in watercolor , in order to show their products.
Mano a Mano, a design studio from Porto, Portugal and focused on brand identity and graphic design shared a beautiful branding project for the Typographia Progresso Restaurant.
Brandon ArchibaldOdessa, Anna Alexandrova
Simple and elegant branding work is always inspiring, at least for me. The Boontheshop project by NR2154NYC is an amazing example. Boontheshop is Seoul’s leading luxury concept store and of course the branding work reflects that.