Ocati is a Colombian brand that mainly exports exotic fruits to Europe. Design studio Siegenthaler &Co created more than a logo, they created the form of expression of the brand with more than 32 illustrations in watercolor , in order to show their products.
Guilherme Vissotto and Victor Berriel shared a branding and visual identity project for Potency Agency. The details about the project are quite scarce, they didn’t add any description. Based on the work itself I assume it’s for a design studio/agency. The presentation is beautiful. The color palette is also very well selected. The logo plays with white space to mix the lightning and the P. They do an excellent job, however I am not really a fan of the shadow. It adds a good depth, but in some of the examples, the shadow feels too strong. Perhaps, just the pure symbol without any effect would suffice. What are your thoughts?