Branding and Visual Identity for Potency Design

Guilherme Vissotto and Victor Berriel shared a branding and visual identity project for Potency Agency. The details about the project are quite scarce, they didn’t add any description. Based on the work itself I assume it’s for a design studio/agency. The presentation is beautiful. The color palette is also very well selected. The logo plays with white space to mix the lightning and the P. They do an excellent job, however I am not really a fan of the shadow. It adds a good depth, but in some of the examples, the shadow feels too strong. Perhaps, just the pure symbol without any effect would suffice. What are your thoughts?

Branding and visual identity 

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Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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