Explore the bold branding and visual identity of THIALY, designed by Mateus Araújo, blending authority with modern elegance.
THIALY, a Brazilian fashion brand, epitomizes slow, artisanal production while prioritizing sustainable and innovative fabrics. Known for its daring and timeless approach, the brand required a visual identity that matched its ethos. The design challenge was seamlessly addressed by Mateus Araújo, whose expertise brought THIALY’s aesthetic vision to life.
The project’s objective was clear: craft a branding and visual identity that communicated THIALY’s bold personality while maintaining the sophistication inherent to luxury fashion. Araújo approached this by analyzing the branding strategies of leading fashion houses, ensuring that the new design would align with THIALY’s ambitions.
Typography: Strength in Simplicity
At the heart of THIALY’s new identity is a custom typography that exudes authority. The expanded typeface gives the brand name a commanding presence, balancing simplicity with a strong visual impact. This typographic choice anchors the brand’s communication, offering a sense of weight and confidence that resonates with THIALY’s target audience.
Symbolism: A Minimalist Power Statement
Equally noteworthy is the logo symbol, which cleverly combines the first and last letters of the brand name. This overlapping design uses symmetrical structures, creating an emblem that is both memorable and representative of THIALY’s innovative spirit. It’s a minimalist yet potent visual element, encapsulating the brand’s dual commitment to creativity and refinement.
Araújo’s design reflects THIALY’s values—timelessness, exclusivity, and impact. The visual identity draws from irreverent yet polished aesthetics, making it a perfect fit for a brand catering to individuals who value bold self-expression and premium craftsmanship. The result is an identity that feels modern yet rooted in the principles of classic design.
Branding in fashion is more than aesthetics; it’s about creating an emotional connection. THIALY’s new identity achieves this through thoughtful design that aligns with its mission of slow, sustainable fashion. Araújo’s work demonstrates the power of simplicity and strong branding in establishing a lasting impression.
For a deeper dive into the design process, visit Studio Mateus Araújo.
Branding and visual identity artifacts
For more information make sure to check out Studio Mateus Araújo at studiomateusaraujo.com.br
