Chochoi Creative, a dynamic branding studio based in Ho Chi Minh City, Vietnam, and they published a recent collaboration with Nam Coffee, a brand dedicated to bringing Vietnam's exceptional coffee beans to the global stage. Nam Coffee's mission is not just about showcasing the rich heritage and tradition of Vietnamese coffee, but also about embracing the authentic and intricate details that make the coffee experience truly special. Chochoi Creative recognized the importance of incorporating these elements into the brand's visual identity and packaging design. The team at Chochoi Creative embarked on a journey to create a brand identity that would encapsulate the essence of Nam Coffee's story. They seamlessly blended Saigon's historical narrative with a contemporary twist, while staying true to the coffee's authentic roots. The result is a brand that exudes both a sense of tradition and a modern, vibrant energy.
By strategically incorporating this texture on both sides of the coffee bags, they pay homage to the small but significant aspects of the coffee experience. It is a testament to their attention to detail and their dedication to capturing the essence of the brand. The branding also cleverly incorporates the slogan "Grounded in Vietnam - Roasted in California," symbolizing the fusion of two contrasting yet complementary cultures. To further emphasize this concept, Chochoi Creative uses a "fabric texture" that metaphorically represents the blending of these two worlds. It is a visual representation of the harmonious marriage between Vietnamese coffee traditions and the modern, Californian coffee scene.
Chochoi Creative's work for Nam Coffee is a masterclass in storytelling through design. Their ability to intertwine historical narratives, cultural symbolism, and contemporary aesthetics creates a visual language that speaks volumes about the brand's identity. The result is a captivating and visually cohesive brand that not only catches the eye but also resonates with coffee enthusiasts and connoisseurs alike.
Chochoi Creative is a branding, illustration, packaging design studio based in Ho Chi Minh City, Vietnam. You can follow more of their works via the shared links below.
- Client / NAM COFFEE
- CD / Chochoi Creative
- Illustration / Hieule, Viet Tran
- Packaging / Viet Tran
- Concept Styling / Khunbleu, Viet Tran
- Photography & Retouch / Nam Nguyen
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