Discover how Bonevi® redefined luxury in the wine market through a meticulously crafted branding and visual identity.
Industria Branding embarked on a pivotal project to redefine the brand identity of Bonevi®, a sparkling wine known for its sophistication and sensory appeal. Faced with the challenge of differentiating in a crowded market, the team designed a new brand identity that resonated with modern, sophisticated women, Bonevi®'s target audience.
The redesign began with a custom logotype, embodying luxury and elegance with its diamond facets representing the product's premium quality, and a contemporary font that captures modern sophistication. A lilac color palette was chosen to add a touch of femininity and allure, appealing directly to the intended demographic.
The strategy extended beyond the logo to a comprehensive visual identity system, ensuring consistency across all brand touchpoints, including packaging and advertising. This system aimed to evoke luxury and exclusivity with every interaction, supported by sleek packaging designs and premium materials that reflect Bonevi®'s upscale market positioning.
Strategic messaging focused on the experiential aspect of the product, positioning Bonevi® not just as a drink, but as an integral part of a sophisticated lifestyle. This approach helped to build a strong emotional connection with the audience, emphasizing moments and emotions tied to the enjoyment of Bonevi®.
The results were transformative. Bonevi® successfully carved out a niche in the market, attracting a discerning clientele and increasing engagement and sales. The brand's participation in prestigious programs and innovative franchising options further solidified its status as a pioneer in the wine industry.
Through this rebranding effort, Bonevi® not only achieved a new level of success but also set new standards for excellence in the wine industry by combining quality, sustainability, and innovation with a compelling narrative that resonates with consumers.
Branding and visual identity artifacts
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