by abduzeedo
Eventbrite’s new branding by BUCK transforms its identity, emphasizing connection, culture, and vibrant visual identity.
Live events are more than moments; they are experiences that connect people. Eventbrite, one of the leading platforms for event discovery and ticketing, has unveiled a dynamic new brand identity designed by BUCK. This transformation shifts Eventbrite from a transactional service to a cultural hub, reinforcing its role in shaping how people engage with live experiences.
At the core of this rebrand is The Path, a flexible visual motif that symbolizes the event journey—from discovery to lasting memories. This dynamic identity reflects the diversity of Eventbrite’s community, adapting seamlessly to different themes. Whether it’s a music festival, a culinary event, or an art show, The Path visually transforms to match the energy of each experience.
The refreshed branding also introduces:
• A vibrant color palette, building on Eventbrite’s signature orange with complementary neon hues.
• Expressive gradients and energy auras, evoking the anticipation and excitement of live events.
• Custom illustrations and bold typography, amplifying the platform’s storytelling across digital and physical touchpoints.
A System Designed for Connection
BUCK’s design approach ensures that the identity is more than aesthetic—it functions as a system. The adaptable design elements allow Eventbrite to maintain a cohesive brand presence across social media, mobile platforms, out-of-home campaigns, and event promotions. This level of flexibility aligns with Eventbrite’s mission to bring people together, making the platform feel both personalized and universally inviting.
From Ticketing Platform to Cultural Catalyst
The rebrand extends beyond visuals. Eventbrite’s tone of voice has evolved to emphasize inclusivity and empowerment, ensuring that event creators and attendees feel part of a larger cultural movement. This strategic shift strengthens Eventbrite’s positioning—not just as a service but as the connective tissue of the live events industry.
By reimagining its branding and visual identity, Eventbrite, with BUCK’s expertise, has crafted a design language that captures the excitement of in-person experiences while maintaining adaptability for future growth.
See the full project at BUCK and explore Eventbrite’s new look on Eventbrite.com.
