The ff.next team shared a branding and visual identity project for ff. next. Customers are turning towards alternative solutions like neobanks, because traditional financial institutions aren’t keeping up with their needs. ff. next offers design-driven mobile banking solutions for financial innovators with a special focus on younger customers, including off-the-shelf, boxed solutions that are all easy to integrate and white-label as well as an end-to-end service from UX research, through UX/UI design to implementation. ff. next helps financial institutions and fintech companies provide their clients with state-of-the-art, mobile-first solutions and the right customer experience in order to engage younger customers with design-oriented digital interfaces.

"ff. next identity is bright, fun and made personal with illustrations depicting the work they do on a daily basis"

The renewed ff. next identity is bright, fun and made personal with illustrations depicting the work they do on a daily basis, building apps, communicating with financial innovators, and giving love to the official office bodyguard, Cérna, who is an adorable miniature-pinscher and poodle mix. 

Credits

• Art direction and branding: Tamara Dózsa
• UI Design: Ferenc Muck, Ézsiás Dániel, Gergely Diósi
• Website implementation: Larina Gombos, Ferenc Muck
• Year: 2020