Editorial Design for Analog Collective Memory

Analog Collective Memory analyzes the public / actor relationship that develops in the theater by examining the specific case in which the public becomes performer and the related narratives that arise from the personal reworking of the performance experience. How does the perception of theatrical performance change when a part of the audience itself performs on the stage? 

Analog Collective Memory is a project that investigates participatory theater through the story of the Santarcangians involved in the Azdora, Corbeaux and Multitud projects. The project involved the people of Santarcangelo who do not work in the field of visuals to restore a shared communication based on participation through a reflection on the nature of the historical archive of the Festival and aimed at the shared and shared composition of new posters commemorating the performance in which they took part . 

The project aims to be a reflection on the performative act and its reenactment, its re-enactment. Every performance among those taken in analysis shows a renewed connection between director and citizen-performer, between the theatrical action and its audience. Azdora, Corbeaux and Multitud represent three different case studies, particularly relevant for tracing a partial view of the state of the art the day after the fiftieth anniversary of the Festival.

Editorial Design


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I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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