Working on a brand identity is always a good challenge, it's not for nothing that most of us has multiple different practices to understand more the client and ultimately be on the same page.
My old friend Roger Oddone has been quiet for a long time and now I understand why, he’s been working on some killer branding projects and the latest one is for RedCircle, a platform designed to empower the podcaster community to grow, earn money and be heard through free podcast hosting and a cross-promotional marketplace.
Oddone and brand strategist, Caren Williams, worked together with the San Francisco-based startup to define its strategic brand platform and visual identity system. Drawing inspiration from a microphone, sound waves and a red recording icon, the visual identity was designed to be flexible and to convey a sense of sophistication, contemporaneity, and boldness.
- Visual identity system: Roger Oddone
- Brand strategy: Caren Williams
For more information make sure to check out Roger’s website and follow Oddone on Instagram