We are taking a look at this brand identity project by Sid Lee for Au Sommet Place Ville-Marie located in Montreal, QC, Canada. I really do enjoy featuring projects coming from my own hometown.
My old friend Roger Oddone has been quiet for a long time and now I understand why, he’s been working on some killer branding projects and the latest one is for RedCircle, a platform designed to empower the podcaster community to grow, earn money and be heard through free podcast hosting and a cross-promotional marketplace.
Oddone and brand strategist, Caren Williams, worked together with the San Francisco-based startup to define its strategic brand platform and visual identity system. Drawing inspiration from a microphone, sound waves and a red recording icon, the visual identity was designed to be flexible and to convey a sense of sophistication, contemporaneity, and boldness.
- Visual identity system: Roger Oddone
- Brand strategy: Caren Williams
For more information make sure to check out Roger’s website and follow Oddone on Instagram