The art of branding transcends mere aesthetics; it captures the soul of a product. Vailio Agency, renowned for its adeptness in branding and packaging design, recently showcased this mastery through their transformative project for The Kikie's crunchy bars.
The Kikie's isn't just another brand. Its unique quinoa-based chocolate bars, vegan and gluten-free, bring a gustatory delight to the health-conscious connoisseur. Embodying the philosophy of "wholesome meets heavenly," The Kikie's strives for the intersection of nourishment and indulgence, ensuring every bite is a testament to quality and satisfaction.
Understanding the brand's ethos, Vailio Agency embarked on crafting a visual identity that was both playful and pristine. The chosen palette of vibrant ultramarine paired with expansive plains of white is not merely about color; it reflects the brand's transparency, purity, and vivacious spirit. This duality speaks to the heart of The Kikie's – a treat that is both delightful and nourishing.
But it's the details that truly steal the show. The packaging incorporates subtle yet delightful "bite" elements, hinting at the scrumptious experience that lies within. This delightful touch adds a dash of whimsy to the design, encapsulating the joy of indulging in The Kikie's bars.
In a market inundated with snack options, Vailio Agency's branding and packaging design for The Kikie's ensures it stands out - not just for its vibrant visuals but for the narrative it weaves. A narrative of authenticity, joy, and the pleasure of treating oneself without compromising on health.
Kudos to Vailio Agency for crafting a visual journey that does justice to The Kikie's promise. Through their ingenuity, the brand is poised to elevate every snacking experience, ensuring consumers relish the blend of health and taste, bite after delightful bite.
Branding and packaging design artifacts
For more information make sure to check out Vailio Agency website or follow them on Behance
