OSTI Architecture: Branding & Visual Identity Insights

01/22 — 2025

by abduzeedo

Explore OSTI Architecture’s minimalist branding and visual identity by LOTIPA™, balancing aesthetics and sustainability.

OSTI Architecture, founded by Jonathan Osti, is a firm that redefines architectural design through its seamless integration of nature, innovation, and bioclimatic strategies. With every project, the studio focuses on creating spaces that respect their environment while delivering transformative experiences. The branding and visual identity, developed by LOTIPA™, serve as an extension of OSTI’s architectural philosophy, emphasizing minimalism, purpose, and connection.

The branding employs a striking color palette featuring vibrant yellow contrasted with grays and blacks. This choice mirrors OSTI’s dual focus on energy and precision. By avoiding unnecessary embellishments, the design communicates strength, clarity, and sophistication. Simple geometric shapes and carefully selected typography work together to create a cohesive narrative. Each detail is thoughtfully curated to echo the firm’s investigative spirit and ability to craft intelligent and elegant spaces.

Beyond its aesthetic appeal, the branding serves a functional purpose. The graphic elements, arranged with architectural rigor, ensure that the visual identity is accessible and easy to navigate. This deliberate organization reflects OSTI’s dedication to balancing innovation with practical design. By focusing on essentials, the studio’s branding embodies the essence of their architectural approach—offering environments that inspire, connect, and transform.

The philosophy of “less is more” is evident in every aspect of OSTI’s visual identity. This minimalist approach does not dilute the message but strengthens it. By carefully balancing contemporary aesthetics with sustainable principles, the branding reflects the studio’s commitment to creating spaces that engage in meaningful dialogue with their surroundings.

LOTIPA™ has masterfully encapsulated OSTI Architecture’s ethos in their branding. The result is a visual identity that feels both timeless and modern, grounded yet aspirational. It invites viewers to appreciate the beauty of simplicity while emphasizing the transformative power of thoughtful design.

For a closer look at the work by LOTIPA™, visit their Instagram page.