We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys.
A homage to the work of William Morris’ floral designs and illustrations of the 19th Century. Here, the real-time growth of flowers is used to form a modern illuminated letter, highlighting the slower quality of manual creation. Morris used illuminated letters in his own publications as a rebellion against the uniformity of the new industrial world.
Morris used illuminated letters in his own publications as a rebellion against the uniformity of the new industrial world.
Inspiration for the flower species used came directly from Morris’s own floral illustrations, which were often influenced by the idea of the ‘English cottage garden’. This gives the film a Summertime feeling which is added to by the light continually moving around the structure until it reaches its final position, reflecting the sun's movements throughout the day.
The flowers were created using photogrammetry. Individual petals and leaves were shot using a number of different lighting techniques, so that subsurface, specular, diffuse and transparency maps could be created and used in CGI to provide a life-like structure for each leaf and flower.
Time lapse photography was used to gain a more detailed understanding of how each flower opened and used to guide the animation in Houdini.
More R&D clips on the website.