Explore how True Colours redefined the Forbes Business Summit through strategic branding and visual identity. Discover the design choices that captured the essence of Forbes and resonated with a diverse audience.
When Forbes sought to revitalize its Business Summit, True Colours answered the call, crafting a visual identity that speaks volumes. The challenge? To encapsulate the summit's essence while staying true to Forbes' legacy.
True Colours delved deep into Forbes' brand DNA, recognizing the authority and prestige associated with the publication. The strategy? Position the summit as the destination for success-driven individuals, mirroring the exclusivity of Forbes' renowned "rich lists."
Our strategy positioned the Forbes Business Summit as the annual destination for success seekers who consider themselves ‘in business’. This is above all inclusive, definitive and carries the official stamp of social approval Forbes is known for brandishing. Aligning with their magazine rich lists which unfailingly report on who’s officially who in the business world.
The design execution was a symphony of black, white, and red—Forbes' signature palette. Bold typography and striking black and white photography created a timeless aesthetic, ensuring the summit's visual identity remains relevant year after year. This wasn't just design; it was a statement.
The campaign extended beyond aesthetics. Messaging was sharp, witty, and direct, resonating with both young entrepreneurs and established business magnates. The goal was to spark conversations and foster connections, and the design played a pivotal role in achieving this.
True Colours' work for Forbes Business Summit is a testament to the power of branding and visual identity. It's a case study in understanding a brand's core and translating it into a design that not only looks good but also drives results.
For more information make sure to checkout truecolours.com.au/forbes or follow True Colours on Instagram @truecolours.au
Branding and visual identity artifacts
