by abduzeedo
Explore how HumanLink redefines branding and visual identity in Vietnam’s avant-garde fashion scene through bold design, disruption, and community connection..
HumanLink is a new shout of change in the fashion world. The brand breaks old rules to give a voice to those who want to be free. It is a bold hub where young designers can show who they really are. By building this platform, HumanLink helps make Vietnam's fashion scene more diverse. It builds a community where creative souls can grow together.
The brand look starts with a unique logo. The letters are linked to show how the brand brings people together. The design uses a mix of soft curves and strong lines. This mix shows both peace and change. It perfectly matches the bold spirit of their clothing.
For fonts, HumanLink uses PP Räder. This font is clean and simple. It makes a great backdrop for the bold fashion. While it looks simple, the letters have small, unique shapes. These tiny changes add a sense of surprise that fits the brand well.
The store follows this same raw style. It has an industrial look that feels unfinished on purpose. This look honors the values of the community. It is more than just a shop. It is a place where people who love bold fashion can meet and find where they belong.
HumanLink started after a lot of research into fashion in Vietnam. The team saw that young people love this new kind of shop. This is very true for new designers who want freedom to create. This project is about solving real problems through art.
In the end, HumanLink wants to take Vietnamese fashion to the world. They dream of growing big and sharing their unique voice. It is a place where local and global talent can both win. By working without borders, HumanLink is building a bright future for creativity.
Credits: Project by Myundones & Corbin. Art Direction by Corbin Nguyen. Featured typography: PP Räder.
Branding and visual identity artifacts
Store
