It's not my first time seeing this but the use of 'illustration' in product design is very important nowadays. Most of us designers are eager to craft the simplest and most intuitive user experience.
Bastien Grivet is a Swiss Art Director, Concept Artist, Matte Painter & Composer based in Montpellier, France. He has an incredible portfolio featuring different styles with one thing in common, they are all top-notch in terms of quality. Personally, because, of my fascination with light effects I tend to prefer anything that has a neon light effect. For this post I focused on a few projects exemplifying Bastien's incredible digital art work.