Branding and Visual Identity Cox Lewis by The Modern World

Cox Lewis is a hearing health company that wants to change the way people think about hearing loss. They wanted to move away from the negative perceptions around aging and focus on the concept of connection. The Modern World, created a branding and visual identity that was tactile and sensory, and they embedded the essence of the brand right through the business from external touchpoints to walking through the door of the practice.

The Modern World, the agency that worked with Cox Lewis on this project, said that the goal was to "dispel the perception that our hearing health is something that we only have to deal with when we're old and grey." They wanted to bring the Cox Lewis brand to a younger audience by highlighting how our hearing connects us to the world we live in, and the detrimental impact that any loss can have on how we live our lives.

The project was a success, and Cox Lewis has seen a significant increase in younger patients since the rebrand. The new brand identity has helped to change the way people think about hearing loss, and it has made Cox Lewis a more attractive option for younger patients.

Here are some of the key takeaways from this case study:

The negative perceptions around aging can create a reactionary attitude towards hearing health.
Hearing loss is just the tip of the iceberg. The ripple effects can be isolation, depression, loneliness, cognitive decline and missing out on life's great joys.
Cox Lewis wanted to change the way people think about hearing loss by focusing on the concept of connection.
They created a brand identity that was tactile and sensory, and they embedded the essence of the brand right through the business from external touchpoints to walking through the door of the practice.
The project was a success, and Cox Lewis has seen a significant increase in younger patients since the rebrand.

“Having worked in marketing in previous roles, I have had experience of agencies’ creative processes for branding projects. But The Modern World’s was unlike anything I’d seen before. It was super–collaborative, explorative, and due to distance, all done remotely! We felt like we were making ground really quickly and the final outcome exceeded all our expectations.” – Beth Lewis, Partner, Cox Lewis