In the realm of motion design, creativity knows no bounds. Artists Rafael Covo, Léa Fanjat, and Mathieu Debruyère recently embarked on an exciting project commissioned by Malt. The task at hand? To craft a delightful wish card in motion, celebrating the arrival of the new year 2023. The goal was clear: to infuse the video with playfulness, joy, and a touch of Malt’s brand essence.
To bring their vision to life, the talented trio began by delving into the world of storyboarding. This crucial step allowed them to map out the flow and sequence of the animation, ensuring a coherent and engaging narrative. Drawing upon their collective expertise, they meticulously outlined the journey of a charismatic ball, which would become the project’s central character. Interacting with vibrant and abstract shapes, the ball would embody the spirit of celebration and convey Malt’s core values.
Once the storyboard was finalized, the team shifted their focus to the animation process. Armed with their ideas and creative flair, Rafael, Léa, and Mathieu set to work, employing their technical skills to bring the project to life. Frame by frame, they meticulously crafted the movements, ensuring a seamless and visually captivating experience for the viewers.
The result of their labor is a mesmerizing display of motion design. The ball dances across the screen, gracefully navigating a tapestry of vibrant shapes and colors. Its playful interactions with the abstract elements evoke a sense of joy and anticipation, perfectly encapsulating the spirit of the new year. Through their expert craftsmanship, Rafael, Léa, and Mathieu have successfully translated Malt’s brand values into a visually stunning animation.
In conclusion, the motion design project created by Rafael Covo, Léa Fanjat, and Mathieu Debruyère for Malt’s New Year Motion 2023 is a testament to their artistic prowess and their ability to weave a compelling narrative through animation. By skillfully storyboarding and animating the project, they have crafted a visually striking and engaging wish card that captures the essence of Malt and heralds the arrival of a new year filled with excitement and possibilities.
Illustration concepts and motion design stills
- Client: Malt
- Art Direction: Mathieu Debruyère, Léa Fanjat
- Motion Design: Rafael Covo, Léa Fanjat, Mathieu Debruyère
- Voice: Stéphanie Matard
- Mix: Prox Bleep