Maribel Martel shared a beautiful branding and visual identity project for Waia Ushuaia. From my bad understanding of Spanish, it seems to be for an upscale real estate/housing business, probably in Ushuaia, which is the capital of Tierra del Fuego, in Argentina. It’s considered the end of the world because of being located at the southernmost tip of South America. The design work is minimal and very elegant. Neutral color palette, beautiful grid system and serif typography.