Trauma Studio | Lucas Oliveira shared a branding and visual identity for Casa 128. The company was born from the desire to promote fashion consumption in a calm way, against all the rush of the seasons and excessive offers. It started as a thrift store, then the idea matured and embraced the chance to add new products made with purpose and high quality, to last a long time.
CASA, for the intimate, is a living organism, which has its experiences and ideals in constant movement, which promotes itself as a fashion brand, but carries symbols of aesthetic freedom, potential and emancipation. Its name appeared in a curious coincidence of addresses, since both the home of the owner and her mother's house (who resides in another city) have the same number! The word "Casa" (Home in english) refers to belonging, peace, building memories and the freedom to live as you want, so why not? — describes Lucas about the project.
The word "Casa" (Home in english) refers to belonging, peace, building memories and the freedom to live as you want
Credits
- Developed by: Trauma Studio | Lucas Oliveira
In partnership with:
- Project lettering: Felipe Polo
- Creative Leader:Lucas Oliveira
- Copywrite: Aldenis Rodrigues
- Desk research: Carolina Lima
- Project link: Estudio Trauma on Behance
