Trinkery: Branding and Visual Identity

Trinkery combines sustainability with unique design to bring fun and personalized 3D printed products to a wider audience. Explore their branding and visual identity.

Trinkery, born from the passion of founder Rogério, embarks on a mission to democratize access to the wonders of 3D printed products. By merging sustainable materials with unique designs, Trinkery crafts personalized and creative objects that transcend the boundaries of the 3D printing niche, catering to the end consumer who values the final product over the technical intricacies of its creation.

At its core, Trinkery's purpose is to connect people to a world where sustainability, customization, and creativity converge into a vibrant tapestry of 3D printed masterpieces. This vision is reflected in the brand's charismatic, fun, and communicative personality, evident in its casual, friendly, and enthusiastic voice.

Trinkery's branding and visual identity are a vibrant testament to its core essence. A playful logo, reminiscent of a 3D printed object, serves as the brand's visual anchor. A vibrant palette of primary and secondary colors injects energy and dynamism into the brand, while a mix of playful and modern typefaces adds personality and legibility. Hand-drawn illustrations, depicting a diverse range of characters and scenes, further emphasize Trinkery's inclusivity and playful spirit.

Through its taglines - "All the good trinkets," "Have fun with us (and don't forget our products!)," "Saving you from this boring world," and "Release your funniness" - Trinkery invites its audience to embrace a world of fun and creativity, while simultaneously highlighting the unique and personalized nature of its offerings.

Trinkery is more than just a brand; it's a movement, a gateway to a world where sustainability and creativity intertwine, delivering unparalleled fun and personalization through the magic of 3D printing. As Trinkery continues its journey, one thing remains certain: it will do so with a smile, a playful wink, and a commitment to creating a world where everyone can experience the joy of 3D printed wonders.

Branding and visual identity artifacts 

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Credits

  • Branding Direction: Diego Mourão
  • Brand Strategy: Joyce Lima
  • Logo Design and Art Direction: Klayton Fadul
  • Case Art Direction: Alison Almeida & Klayton Fadul
  • Case Copywriting: Joyce Lima
  • Motion: Klayton Fadul
  • Client: Trinkery

For more information make sure to check out Escandi Branding website and Behance profile. 

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