Dive into Little Spoon's fresh branding and packaging design, as they team up with SMAKK for a modern take on kids' food for the 4-7 age range.
Little Spoon, a leader in the direct-to-consumer kids' food industry, has set out on a transformative venture. Recognizing the shift in consumer habits and tastes since the '90s, they aim to ensure that their offerings resonate with today's youngsters and their parents. The recently unveiled "Lunchers and Snacks" line is a testament to this commitment, addressing a market segment often flooded with less-than-ideal choices.
To bring this vision to life, Little Spoon collaborated with the branding and marketing gurus at SMAKK. The challenge was twofold: adapt the visual identity of the well-loved baby and toddler range to cater to older children, while also resonating with the parents. The outcome? A design that not only maintains the brand's ethos but also mirrors the evolving needs of its growing clientele.
Central to this endeavor was understanding the role children play in influencing household purchasing decisions. Packaging, as a result, had to be both fun and attractive. Little Spoon's Chief Product Officer, Angela Vranich, shared the brand's aspirations of crafting mealtime experiences that mature alongside their clientele.
The collaboration bore fruit in the form of playful branding choices: vibrant fonts, engaging product names, and unique "power badges" on each item. Additionally, illustrative designs based on ingredients add a layer of engagement, making each product stand out.
However, it wasn't merely about aesthetics. SMAKK's Founder, Katie Klencheski, highlighted the design's intent to bridge the parent-child gap. The packaging had to appeal to children, making them feel the product was "cool", while simultaneously reassuring parents of its nutritional value.
Key to this strategy was the nomenclature. SMAKK crafted catchy category names like "Lunchers" and "Veggie Loops" that would be easily recognizable and requested by kids. Concurrently, subtle design elements catered to the discerning eyes of parents, emphasizing health-focused features.
This meticulous approach extended to the brand's digital footprint, ensuring a consistent visual theme across various platforms. The outcome? A product line that's as distinctive as Little Spoon's foundational principles.
In conclusion, Little Spoon's endeavor, backed by SMAKK's expertise, represents a paradigm shift in kids' food branding. It underscores the importance of evolving with the times, all the while staying true to one's roots.
Branding and packaging design
About Little Spoon
Little Spoon is the largest direct-to-consumer kids food brand in the United States on a mission to make parents’ lives easier and kids healthier. As the first and only end-to-end solution for kids' food, Little Spoon brings a fresh perspective to parents by offering junk-free products from baby’s first bites to their big kid years. Little Spoon creates nutritious meals and snacks that meet the modern parent’s standard and allows their children to grow with the brand through each eating stage and age. To learn more visit: littlespoon.com/ .
About SMAKK
SMAKK is a branding and marketing agency focused on wellbeing. They’re a deeply knowledgeable, culturally curious, sustainably-minded, ‘what’s next’ thinking agency who knows what it takes to win crowded categories and do so with a greater sense of purpose. They assess where they can make the biggest impact: then they craft the brand positioning, visual identities, messaging platforms, launch strategy, ecommerce websites, campaigns, and growth marketing to get the job done—the right way. To learn more visit: smakkstudios.com .
