11.17.20
Redesigning is in the DNA of "launchlabs". So in 2019, when the studio became part of the international launchlabs brand, they also did some redesigning. And they went all in - redesigning their positioning, their business strategy and the brand.
Their first task was to position the international launchlabs brand on the local market and be relevant to it. They then had to simplify their product, so that everyone - even your grandma - could understand it. As a company working in such an abstract field as innovation that was no easy task. After months of research, talking to clients, partners and the team, they figured it out. The "raison d’être" of launchlabs is to guide companies through business as unusual. In a nutshell - they are a business redesign studio.
Tank Design was responsible for the branding and visual identity for Bokhari, a Norwegian brand that produces premium, hand-crafted interior textiles and bags. They combine Scandinavian design values with eastern tradition and craftsmanship.
Volta is a branding and design studio, dedicated to the thinking, development and creation of brands. They have some heavy work on their portfolio and one of my favorites has to be the Sandeman Chiado port wine brand.
We love seeing new products coming to life especially when there's a lot of attention on Branding and Visual Identity alongside, of course, the overall high quality of the product itself.
Das Flash It is a mini-magazine about the art of tattoo in Poland.
