FDL’s Luxe Urban Branding and Visual Identity

Step into FDL’s branding and visual identity, where each design element narrates luxury and innovation, shaping urban living in Dhaka's prime locales.

FDL stands as an exemplar of elegance in the bustling cityscapes of Dhaka. Each project is a testament to the company’s commitment to luxury and quality. In a city racing towards the future, FDL's new brand identity, designed by Sabbir Dzns and ETA* Pixels, acts as a visual anchor that exudes both stability and forward momentum.

"Furnishing the real estate sector with natural attachment for the present and for the next,"

FDL's vision is reflected in the sharp geometry and boldness of their logo. The distinctive typography and angular forms intertwine to narrate a story of progress and precision.

"Redefining Residential Living," FDL commits to elevating everyday experiences into realms of unmatched comfort and prestige. Their branding is a dialogue of textures and typography, communicating the core values of innovation and exclusivity that each of their apartment complexes embodies.

A Confluence of Geometry and Luxury

The logo, a balanced amalgam of straight lines and sharp angles, projects FDL's architectural prowess and meticulous attention to detail. It's a visual promise of the elevated lifestyle that awaits the inhabitants of their developments.

In their stride into luxurious urban branding, FDL has carefully chosen a palette that mirrors their philosophy. The bright orange backdrop serves not only as a striking contrast to the white and grey of the letters but also as a canvas for the narrative of warmth and richness that FDL weaves into its projects.

With FDL's foray into redefining urban luxury, they achieve more than aesthetic appeal. They build a brand that stands at the intersection of traditional opulence and contemporary design. This is not merely about creating living spaces—it's about curating environments that resonate with the dynamism and spirit of Dhaka's upwardly mobile society.

The brand’s identity goes beyond logos and color schemes; it encapsulates a commitment to quality that’s palpable in every line, shape, and color choice. FDL’s visual identity is thus a beacon, signaling a new era of luxury living that's set to redefine Dhaka's skyline.

Branding and visual identity artifacts

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For more information make sure to check out Sabbir Dzns and ETA* Pixels on Behance. 

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