Explore how Embacy's innovative design for Levenue redefines branding in fintech, merging aesthetics with strategic brand storytelling
In the dynamic world of branding and visual identity, the Embacy team's recent project for Levenue stands out as a beacon of innovation and aesthetic brilliance. This endeavor marks a significant milestone in the realm of financial technology, as Levenue introduces a novel approach to revenue-based financing.
At the heart of Levenue's brand identity lies a deep commitment to integration and cooperation. This ethos is vividly encapsulated in their logo—a harmonious amalgamation of elements, symbolizing unity and the interconnectivity of various financial segments. The logo, a testament to thoughtful design, reflects Levenue's core philosophy of bringing disparate financial worlds together.
The project's brilliance extends to its web design. Embacy's team, spearheaded by General Producer Anastasiya Pevets and Design Director Elisey Soloviev, have meticulously crafted a digital experience that is both aesthetically pleasing and functionally intuitive. The website, infused with stylistic diversity, remains staunchly product-oriented, offering users seamless navigation through Levenue's extensive and diverse financial offerings.
The designers, including Alexandra Voronina, Inna Efimova, and Ekaterina Fedotova, have ingeniously incorporated a range of design elements that add depth and character to the brand. Web designers Daria Shpylyk, Anna Alimova, Polina Rykova, and Vlad Milovskii, under the guidance of Artem Kuznetsov, Head of Production on Webflow, have ensured that the website not only resonates with the brand's identity but also enhances user engagement.
This project is a classic example of how design can be leveraged to communicate a brand's vision and values. Levenue, through its innovative approach and meticulous execution, has set a new standard in branding and visual identity within the fintech sector.
Embacy's creation for Levenue is more than just a design project; it's a testament to the power of collaborative creativity and strategic thinking in shaping a brand's narrative. It serves as an inspiring case study for designers and brand strategists alike, exemplifying the impact of cohesive visual storytelling in the digital age.
Branding and visual identity artifacts
- General Producer: Anastasiya Pevets
- Design Director: Elisey Soloviev
- Creative Producers: Andrew Kravtsov, Nikita Void
- Project Consultant: Anton Andreev
- Lead Designer: Alexandra Voronina
- Branding Designers: Inna Efimova, Ekaterina Fedotova
- Web Designers: Daria Shpylyk, Anna Alimova, Polina Rykova, Vlad Milovskii
- Head of Production on Webflow: Artem Kuznetsov
- Production: Maria Roshka
- Client: Zahra Alubudi