I think the truly hardest challenge as a designer is to conceptualize your own logo/brand identity. It's an easy task to accomplish for a client/gig/project but to have the same treatment for yourself is totally a different game.
Lui Ferreyra's art really caught my eye today, Lui is a freelance artist based in Denver, CO, USA. I am featuring the first series of colored pencil illustrations shared via Behance, the skills have greatly improved since. It's a unique style and the paper integrates into as a background that differs the result even more. These illustrations almost look-like real-life photos and that alone is pretty impressive. Looking forward to seeing more of Lui's future work.