Studio Blackburn reimagines Frameworks’ brand identity with bold type, architectural color, and a versatile system across London workspaces.

Frameworks, the London-based workspace brand founded by Max Jezierski and Sam Roberts in 2017, has a new look courtesy of Studio Blackburn. Built on what they call an “obsessive approach” to design and service, Frameworks has grown from one site to a city-wide portfolio, with spaces stretching from Mayfair to Shoreditch. The rebrand positions them as one of London’s most aspirational workspace providers where architecture and identity meet.

Moving Beyond Workspace Tropes

Instead of leaning on the usual soft greys and minimalist sans-serifs that dominate workspace design, Studio Blackburn set out to give Frameworks something sharper, more characterful, and flexible across locations.

Key elements of the refresh include:

Typography: An update to RL Refusit by Regular Lines, now featuring the Frameworks emblem and a customized “W.” Paired with FK Roman Standard, the system balances graphic boldness with an editorial feel.

Naming: A clear, consistent structure—Frameworks + location—that keeps the portfolio cohesive without flattening individuality.

Color: Each palette pulls directly from the interiors and architectural details of its building, giving every workspace its own identity within the larger family.

Applications: From the new website to proposal decks, welcome packs, and social assets, the system extends seamlessly across every touchpoint.
 

A Brand with Character

Studio Blackburn’s work captures what Frameworks already stood for: versatile, authentic, and bold, but also approachable. There’s a sense of utility in the typography, balanced with play in the color and motion. It feels rooted in architecture while leaving room for personality.

Samuel Roberts, Frameworks’ Co-Founder, summed it up best:

“Working with Studio Blackburn was a joy. The process was inspiring, fun and surprisingly painless. The finished brand is a beautiful reflection of what we do at Frameworks.”

The new Frameworks identity shows how thoughtful brand systems can elevate everyday experiences. By connecting typography, color, and architecture, Studio Blackburn has created a flexible language that not only unifies Frameworks’ portfolio but also sets it apart in a crowded market.

OLD IDENTITY

NEW IDENTITY AND DESIGN ARTIFACTS