The fine folks from Matte Projects have shared with us a couple of really interesting projects that deserved recognition on ABDZ.
Design by Simil shared this sublime packaging design for SAIREN, a clear spiced rum crafted by Ohara’s Rum at The Parrot Club in Sheffield, England. Taking visual inspiration from 'mythological tales', the packaging design is so vibrant and attractive. I mean it will surely 'attract' your attention on the shelves, guaranteed! Another detail that really caught my attention is the shape of the bottle which is pretty unusual for a rum (I am not a pro taster), that wood-material bottle crap just balances it all. Give it a look!
The Design represents the Sairen’s captivating storytelling, luring you into the mesmerising hidden depths of enchanting colour combinations that represent the intriguing flavours of the liquid.