by ibby
Discover Naomi, an after-cooking hand scrub designed by LA cooks. Beautifully branded and giving 2% of sales to World Central Kitchen.
Every so often, a brand catches your eye not just for what it makes, but for how it makes you feel. That’s exactly what happened when I stumbled upon Naomi at the fabulous Bernal Cutlery in San Francisco’s Mission District.
Naomi is an after-cooking hand scrub created by cooks in Los Angeles who understand that cooking doesn’t end when the meal is served, it ends when your hands feel fresh again. The brand offers two beautifully crafted scents: Bergamot & Pepper and Cardamom & Iris along with a fragrance free option each bottled in sleek, minimal packaging that looks as good on your kitchen counter as it feels on your hands.
Branding That Elevates the Everyday
What makes Naomi stand out is its commitment to design. The bold, typographic labels balance clarity with character, giving each bottle a presence that feels modern and timeless. The clean geometry of the packaging makes it less “kitchen accessory” and more “design object.”
A Culinary Perspective
Because Naomi was developed by cooks, the product feels intentional, the textures, scents, and even the idea of “after-cooking” speak directly to the rituals of preparing food. It’s less about hygiene in the utilitarian sense and more about extending the joy of cooking into the act of caring for yourself afterward.
Design With Purpose
Beyond the beautiful branding, Naomi commits 2% of sales to World Central Kitchen, connecting their mission to a larger purpose: supporting communities through food. It’s a thoughtful give-back that reinforces the values baked into the brand. Naomi shows us how everyday objects, like soap, can be elevated through design, story, and cultural perspective. It’s a product with utility, yes, but also with beauty and meaning.
