Coca-Cola is such an iconic brand and their bottle is a trademark. You can see that form and recognize immediately that it's Coca-Cola and of course their marketing team is super smart to explore that.
The best way to learn is trying, practicing and repeating that until it becomes natural, then we can move forward to what's next. That happens without us even noticing but sometimes we do and we organize ourselves to do that. Evdokimov Gosha took that very serious and decided to learn how to design posters, in order to do that he chose the letter A and started creating several examples exploring it. The result is quite inspiring, check it out.
Evdokimov Gosha is an art director and designer based in Moscow, Russian Federation. For more information about his work check out his portfolio a http://evdokimov-gosha.ru/
My first steps of making posters. Few prints based on the letter A. Various materials were used while creating these. Including dyes, felt-tip pens, post production, and finally I'm glad to introduce the most interesting ones.