BEWARE of a tasty Pizza picture in this article. On the serious side, I do miss making brand identities. The feeling of going to the printer to proof a print job for your client was a lot of fun. Somehow there "this" creative freedom where I am keep searching whenever I work on digital projects. The folks from Studio Holt gave me a great reminder of that time. Located in Reykjavik, Iceland, they are a creative studio and they have worked a brand identity for Flatey – Pizza Napoletana. Where they are trying to embrace the honest heritage of Neapolitan pizza. At first glance, I wasn't a bit fan of the compressed serif font they used for the menu sections but it has its charm to represent some sort of a heritage. What do you think?