We have published tons of incredible brand identity articles here on ABDZ since we started. These projects were for all sorts of businesses but we never had one for a soccer team, at least until today. BR/BAUEN Design Group shared this beautiful redesign project for the visual identity of one of Brazilians big soccer teams, Goias. It’s a very thorough project that goes from the mark to uniforms and marketing material. In addition and the fact it’s for a Brazilian soccer team, you can imagine that there was a lot of opinions, and passion related to the topic. Soccer in Brazil is like religion, so changing a soccer team identity must have been a hard task. Kudos to the whole team involved.
Visual Identity
Credits
- BR/BAUEN
- Project Management: Rodrigo Francisco, Braz de Pina
- Design Direction: Rodrigo Francisco
- Research & Development + Brand Strategy: Frank Michael, Luís Feitoza
- Design Development: Rodrigo Francisco, Murilo Pascoal, Verônica Sauthier
- Website Design: Verônica Sauthier
- Quantitative Research: Anderson Santos Gonçalves, Carla Matias, Mario Rodrigues Neto
- Mascot Illustration: Elson Souto
- Motion: Eduardo França
GOIÁS ESPORTE CLUBE
- Executive President: Sérgio Gabriel Rassi
- Vice President: Marcelo Almeida, Isvami Vieira Júnior
- Marketing Manager: Monara Marques
